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Scott Ginsberg

3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know

One of them involves setting healthy time boundaries.

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IF YOU WANT your jewelry business to be poised for a glittering future, here’s how to build brand resilience.

1. Use force multipliers to amplify effort. These are tools, habits, processes or people that significantly increase the potential of accomplishing your goals as a business. Catalysts that create extraordinary results. Meditating before work, taking a walk at lunch, hiring a virtual assistant, using project management software, becoming more optimistic, using paid media instead of less efficient forms of advertising — all are force multipliers. They cause a chain reaction of positive events and outcomes. In this year, each jewelry retailer must learn to find constructive alternatives to anxiety-promoting thinking. During times of crisis, what keeps your business mentally healthy centers around the small choices you make every day. How much of your energy are you wasting on paranoia?

2. Set healthy time boundaries. The best part about working for someone else is, every day at six o’clock, you can just walk out the door and leave. And you don’t even have to entertain another thought about work until the next day. But when you own the store, you can’t do that. The business never leaves you, even when you leave. For many retailers, this level of responsibility is attractive and invigorating. My friend who lives in Paris runs a custom jewelry business. She jokes that her staff works full time, but she works all the time. And her tip for resilience is healthy boundaries. Her rule is, she doesn’t check her phone for the first hour after she wakes up and doesn’t watch or read any news for the last hour before she goes to sleep. Also, France’s employer’s union has a legally binding labor agreement that required staff to switch off their phones after six o’clock. That’s why her staff comes back each day rested and ready to sell. How might you set limits on your team’s energy output?

3. Go slow enough to capitalize on novelty. My biggest advantage as a business owner has always been speed. Velocity has afforded me opportunities that most entrepreneurs will never get. Resilience and speed are natural allies. But speed can end up hurting innovation. Every once in a while, it’s key to go slow enough so that if you run into something interesting, you have a chance to take advantage of it. For example, during the first stages of building my new software as a service platform, Prolific, my energy and enthusiasm were so high, it was hard to sleep. But a part of me also knew there was no rush. My team’s progress needed to be steady and incremental. Every day, new research yielded insights that made our product better, which was more valuable than hastily launching three months earlier. Figure out your unique balance. Don’t move so slowly that accumulated inertia is impossible to overcome, and don’t move so quickly that you rob yourself of the chance for meaningful growth.

Is this the time to move fast or take your time?

Ultimately, despite the uncertain times in which we live, you can still be the most resilient retailer you know. Use these tips to bounce back and move forward into that glittering future.

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Scott Ginsberg, a.k.a. “The Nametag Guy,” is the author of 50 books and a TEDx speaker. He’s also the founder/CEO of Prolific, The World’s First Personal Creativity Management Software. Learn why his work sticks at getprolific.io.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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