Scott Ginsberg How to Find Creative Gems in the Trash Here’s how jewelry retailers can achieve innovation through sanitation. Published 1 year ago on February 17, 2021 By Scott Ginsberg Instore February 2021 Issue Share Tweet HOW DO YOU steward your jewelry business to success and profitability? Just ask veterans of the hospitality industry. Apparently, there’s a whole world of restaurant consultants offer plans, advice, training and support for improving all aspects of the operation, from the menu to staffing to ambiance to marketing. I recently met one of these consultants, and the first thing he does when he walks into the kitchen is look into the garbage. He says to his clients, “All of your money is in the trashcan. Whatever ingredients and parts and refuse you throw out could be the start of the next great innovation or income stream for your restaurant.” Think twice before you throw out those kale stems. That’s a whole meal right there! This idea may sound absurd at first, but this is precisely where innovation lives. Inside of the things that most people leave behind. Every trashcan is a collection of ideas that people gave up on or said no to. Ideas that nobody took a second look at and wondered what else they might become. And it’s not just the restaurant industry. Scores of new companies are spinning significant profits out of food waste by creating new products, secondary markets and entirely new industries. There’s even a digital marketplace where retailers can post a list of their products about to be thrown out, essentially giving users a menu to peruse. It’s innovation through sanitation. Who knew the trash can would become a platform for commerce? Advertisement The best part is, your business doesn’t have to sell perishable goods to learn something from this phenomenon. Because every jewelry store has their version of food waste. Your company has some kind of surplus, be it intellectual, energetic or creative. And if you want to keep doing innovative work, while keeping costs down, then you might try taking a second look at the kinds of things your team throws in the trash. Here’s the question you might consider asking at your next meeting: Now that we have this, what else does this make possible? Just look around your store, home office or even your laptop. Hell, look at the trash in the back room. Challenge yourself to appraise your seemingly negative circumstances in a forward-thinking way. You’ll discover what’s now possible for your enterprise. It gives you permission to see opportunities that were previously unavailable, but are now perfectly within your reach. Look, 2020 was a tough year for retailers in every possible way. But failure doesn’t mean all hope is lost, simply that the new thing around the corner might come in different packaging. And if there’s anything jewelry store owners know a lot about, it’s boxes and the precious gems that are inside of them. It sounds like dirty work, but consider this. The word trash comes from the term “tros,” which translates to “fallen leaves and twigs.” Which are the two most flammable pieces of tinder the forest has to offer. What if you turned your trash into somebody else’s treasure? Advertisement Related Topics: Featured click to Comment(Comment) Up Next 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Scott Ginsberg Scott Ginsberg, a.k.a. “The Nametag Guy,” is the author of 50 books and a TEDx speaker. He’s also the founder/CEO of Prolific, The World’s First Personal Creativity Management Software. Learn why his work sticks at getprolific.io. Advertisement SPONSORED VIDEO Thinking of Liquidating? Wilkerson’s Got You Covered Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.” You may like Sell More Jewelry by Crafting a Better Story Wear Your Precious Jewelry Through Airport Security, Says TSA Here’s How 2022 Will Finish for Jewelers (And How You Should Plan for It) Promoted Headlines Thinking of Liquidating? Wilkerson’s Got You Covered Wilkerson Build Your Brand with AI-Driven Custom Diamond Reports Sarine North America Inc. How Dora Makes Your Store The Wedding Band Destination DORA Advertisement Latest Trending Videos Gem Quiz17 hours ago Here’s the Answer to June’s Gem Quiz Best of The Best18 hours ago North Carolina Jeweler Develops New Online Brand Products20 hours ago Rock Candy, Astrology and Bees Are Among the Inspirations for The Latest Jewelry Collections Press Releases2 days ago Trade Buyers Ready to Do Business at JGW Singapore Press Releases2 days ago Diamond Exporter Hari Krishna Exports Celebrates 30th Anniversary with a Blood Donation and Platelets Donation Awareness Drive Headlines2 weeks ago $1M in Jewels Stolen at Trade Show in Houston David Geller3 weeks ago Jewelers, It’s Time to Raise Repair Prices Headlines2 weeks ago Scammers Are Taking Jewelry from New Yorkers on the Street Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China Real Deal2 weeks ago A Salesperson Finds Himself Between a Lab-Grown Diamond and a Hard Place Sponsored Content2 weeks ago Thinking of Liquidating? Wilkerson’s Got You Covered Sponsored Webinars3 weeks ago How Jewelry Retailers Should Approach Fairmined Gold Sponsored Webinars1 month ago GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I Sponsored Webinars1 month ago The Clienteling Gap — and How to Close It Sponsored Content1 month ago Put Your Trust in Wilkerson Advertisement Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Ask INSTORE1 week ago How to Respond to Specific Jewelry Requests from Clients, And More of Your Questions Answered Best of The Best18 hours ago North Carolina Jeweler Develops New Online Brand Press Releases1 week ago Smiling Rocks Wins the Butterfly Mark from Positive Luxury David Geller6 days ago Your Next Staff Member Could Be Found in Your Own Community Editor's Note2 days ago Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!