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The Latest Diamond Platform from GN Diamond and More of March’s Service News

Plus date updates on industry events.

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GN Diamond Platform

Diamond Discovery

GN Diamond’s loose diamond search portal, Diamond Hunt, can seamlessly integrate with your website to showcase your inventory with your own branding and markups. Diamond Hunt offers all certification info and V360 videos to let shoppers see each stone’s unique characteristics. gndiamond.com

Convenient Confluence

The American Gem Society (AGS) has announced a virtual event, Confluence, to take place on April 26, 2021. The event will offer industry professionals targeted learning based on their role within the industry, from education on how to drive sales to business planning strategy. ags.org

To Tempt Traffic

Porte Marketing’s low-cost Repair and Custom Design Service Events are a fantastic way to remind customers of how much a brick-and-mortar jewelry store can do for them. Porte’s offerings include print materials, email templates, Facebook posts, store signage and more. portemarketing.com

Terrific Tools

Is your bench ready for this year’s repair projects? Stuller’s Tools, Equipment & Metals 2021-2022 is available and offers more than 400 new products, including a watchmaker bench section, expanded metals section, and even custom stamping services. stuller.com/toolscatalog

Viva Las August

JCK has announced that the JCK Show and Luxury by JCK will take place Aug. 27-31 at The Venetian Resort & Sands Expo (as well as Luxury by invitation only Aug. 24-26). Couture will also move to Aug. 24-26 at the Wynn Las Vegas. jckonline.com, thecoutureshow.com

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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