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The Latest Diamond Platform from GN Diamond and More of March’s Service News

Plus date updates on industry events.

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GN Diamond Platform

Diamond Discovery

GN Diamond’s loose diamond search portal, Diamond Hunt, can seamlessly integrate with your website to showcase your inventory with your own branding and markups. Diamond Hunt offers all certification info and V360 videos to let shoppers see each stone’s unique characteristics. gndiamond.com

Convenient Confluence

The American Gem Society (AGS) has announced a virtual event, Confluence, to take place on April 26, 2021. The event will offer industry professionals targeted learning based on their role within the industry, from education on how to drive sales to business planning strategy. ags.org

To Tempt Traffic

Porte Marketing’s low-cost Repair and Custom Design Service Events are a fantastic way to remind customers of how much a brick-and-mortar jewelry store can do for them. Porte’s offerings include print materials, email templates, Facebook posts, store signage and more. portemarketing.com

Terrific Tools

Is your bench ready for this year’s repair projects? Stuller’s Tools, Equipment & Metals 2021-2022 is available and offers more than 400 new products, including a watchmaker bench section, expanded metals section, and even custom stamping services. stuller.com/toolscatalog

Viva Las August

JCK has announced that the JCK Show and Luxury by JCK will take place Aug. 27-31 at The Venetian Resort & Sands Expo (as well as Luxury by invitation only Aug. 24-26). Couture will also move to Aug. 24-26 at the Wynn Las Vegas. jckonline.com, thecoutureshow.com

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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