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The Time Shane Decker Pre-Judged a Client – and Paid the Price

Shane Decker6 years ago

The Time Shane Decker Pre-Judged a Client – and Paid the Price

Every time you approach a client, think “She’s a millionaire. I’m closing this sale."

Video: 18 New Styles That Prove Earrings Are Still Awesome

Products6 years ago

Video: 18 New Styles That Prove Earrings Are Still Awesome

There's something for your customer’s every mood.

How to Make New Friends at a Trade Show and More Tips for May

Tip Sheet6 years ago

How to Make New Friends at a Trade Show and More Tips for May

Plus, offer to check the your customer’s watch water resistance.

New Website for Lashbrook; Service Stories for May

Tools and Services6 years ago

New Website for Lashbrook; Service Stories for May

Site offers a custom ring builder and real-time pricing.

This Designing Jeweler Shares Her Secrets for a Life Well-Lived

Get Inspired6 years ago

This Designing Jeweler Shares Her Secrets for a Life Well-Lived

Marisa Perry tries to do something kind for someone at least once every day.

Tips and How-To6 years ago

If You’re Working in Jewelry, Why Not Be Joyful?

Happiness in the workplace means better work, more sales and less attrition. Pride. Happiness. Satisfaction. I felt all of these a week ago when my oldest...

This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

Brainstorms6 years ago

This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

This extreme tactic is guaranteed to bring you attention.

What You Really Wish You Could Have Said to the Client Who Wanted to Pay with EBT Cards

Fun6 years ago

What You Really Wish You Could Have Said to the Client Who Wanted to Pay with EBT Cards

“I should go to jail for you because … ?” To the client with four EBT cards (all with variations of the same name) trying to buy...

True Tales6 years ago

Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

She became visibly angrier and angrier.

Dave Richardson6 years ago

Here Are 11 Signals That Your Customer is Ready to Buy

Salespeople miss 2.5 buying signals for every sale. Here's how to miss fewer.

What to Say When a Client Just Needs a Little Courage

Line Time6 years ago

What to Say When a Client Just Needs a Little Courage

Sometimes all it takes is a little push.

Tips and How-To6 years ago

Here’s How This Virginia Jeweler Copes with Good Times and Bad

Don’t be afraid to enjoy the good times. Take and share credit where due, while at the same time, don’t beat yourself up, or worse, blame...

These Ridiculously Cute Store Greeters Break the Ice and Calm Shoppers’ Nerves

Benchmarks6 years ago

These Ridiculously Cute Store Greeters Break the Ice and Calm Shoppers’ Nerves

Store greeters set shoppers at ease and serve as brand ambassadors.

If You’re Working in Jewelry, Why Not Be Joyful?

Editor's Note6 years ago

If You’re Working in Jewelry, Why Not Be Joyful?

Happiness in the workplace means better work, more sales and less attrition.

What to Tell Other Staff When You Fire an Employee, and More of Your Questions Answered

Ask INSTORE6 years ago

What to Tell Other Staff When You Fire an Employee, and More of Your Questions Answered

Our jeweler, who really is one of the best we’ve ever worked with, is leaving with plans to start his own store. How should we respond?...

Jewelers Never Thought They’d Need These Skills … But They’re Sure Coming in Handy

Buzz Session6 years ago

Jewelers Never Thought They’d Need These Skills … But They’re Sure Coming in Handy

These jewelers never stop learning.

We Asked Our Readers How Many Offer E-Commerce. Here’s What They Said

Do You Or Don't You?6 years ago

We Asked Our Readers How Many Offer E-Commerce. Here’s What They Said

Only 39% are currently offering the service.

Shopping Tips for Show Season, P&L Advice and More May To-Do Items for Managers

Manager's To Do6 years ago

Shopping Tips for Show Season, P&L Advice and More May To-Do Items for Managers

Apr. 30-May 6 WEBSITE Is the information in your “About Us” section purely factual, or are you using stories to help illustrate who you are? As...

How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

Calendar6 years ago

How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

6-14 We’re sure you’ve read stories about people spending ridiculous amounts of money on diamond-studded collars for their dogs. So how about for one week only...

These Three Stores Are Raising the Bar on Special Events

Best of The Best6 years ago

These Three Stores Are Raising the Bar on Special Events

Mentoring Girl Scouts Sparks Interest in Jewelry Borsheims, Omaha, NE 1 Diamonds are a Girl Scout’s best friend — especially now that a group of Omaha Girl...

Products6 years ago

Moonstone, Star Shapes and More Hot Sellers from March

The Southern Gates line from The Cargo Hold continues to do well. James Stinson, Diamond Classics, McMinnville, TN Stonefleur earrings in 925 sterling silver from the...

How This California Jewelry Retailer’s Brainstorm Fostered a Sense of Unity in the Midst of Natural Disasters

Best of The Best6 years ago

How This California Jewelry Retailer’s Brainstorm Fostered a Sense of Unity in the Midst of Natural Disasters

After cities are devastated by fire and mud, jewelers offer emotional boost.

This “Real Deal” Jeweler’s Nightmare Scenario with Lab-Grown Diamonds and How Retailers Suggest He Handle It

Real Deal6 years ago

This “Real Deal” Jeweler’s Nightmare Scenario with Lab-Grown Diamonds and How Retailers Suggest He Handle It

Should this retailer agree to his client's demands?

An Elegant Ring Sizing System, Gem Water Flavors and More May Stuff for Jewelry Pros

Jewelry Pro Gear6 years ago

An Elegant Ring Sizing System, Gem Water Flavors and More May Stuff for Jewelry Pros

Who knew there was a better way to measure ring size?

Here’s the Jewelry that Appeals to This Strong Feminist Customer Type

Customer Types6 years ago

Here’s the Jewelry that Appeals to This Strong Feminist Customer Type

Inspired by fearless women, her jewelry sends a message of strength.

Are You Neglecting Colored Stone Sales in Your Jewelry Store? That Could Be a Big Mistake

David Brown6 years ago

Are You Neglecting Colored Stone Sales in Your Jewelry Store? That Could Be a Big Mistake

How do your colored-stone sales and average price compare to similarly sized stores?

Products6 years ago

Kiddie Bracelets, Coral Reef-Inspired Charms and More New Lines for May

Delights from the Deep Chamilia’s new Coral Reef Collection is here! These pieces are perfect for collectors who are seeking to get in touch with their...

Products6 years ago

Ahoy! Feast Your Eyes on This Pirate-Inspired Trend Coming Down Fashion Runways

Jonathan Simkhai fall/winter 2018/19 runway. Photo courtesy of Rex/Shutterstock THIS FALL/WINTER 2018/19 direction blends the romanticism of Victorian pirates with the ‘80s punk version of the...

18 New Earring Styles, from Vertical to Versatile

Jewelry6 years ago

18 New Earring Styles, from Vertical to Versatile

The earring’s reign remains strong.

What is a Strong Bench Jeweler Worth? David Geller Tells You

David Geller6 years ago

What is a Strong Bench Jeweler Worth? David Geller Tells You

Make sure you pay your workhorses right.

Here Are the 2 Inventory Keys to a Healthy Jewelry Business

David Brown6 years ago

Here Are the 2 Inventory Keys to a Healthy Jewelry Business

Your inventory goal? More of the stuff that is good for your business; less of everything else.

Pyrrha’s Retail Showroom Attracts Celebrities and Hollywood Stylists

America's Coolest Stores6 years ago

Pyrrha’s Retail Showroom Attracts Celebrities and Hollywood Stylists

LA store Pyrrha's flagship location designed to complement jewelry line known for layers of meaning and brand loyalty.

How Can You Handle When a Team Member Starts His Own Business? This and Other ‘Ask INSTORE’ Responses

Ask INSTORE7 years ago

How Can You Handle When a Team Member Starts His Own Business? This and Other ‘Ask INSTORE’ Responses

Don't worry about rivals. Put your energy into improving your own business.

INSTOREMAG.COM

May 2018

The Time Shane Decker Pre-Judged a Client – and Paid the Price

Video: 18 New Styles That Prove Earrings Are Still Awesome

How to Make New Friends at a Trade Show and More Tips for May

New Website for Lashbrook; Service Stories for May

This Designing Jeweler Shares Her Secrets for a Life Well-Lived

If You’re Working in Jewelry, Why Not Be Joyful?

This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

What You Really Wish You Could Have Said to the Client Who Wanted to Pay with EBT Cards

Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

Here Are 11 Signals That Your Customer is Ready to Buy

What to Say When a Client Just Needs a Little Courage

Here’s How This Virginia Jeweler Copes with Good Times and Bad

These Ridiculously Cute Store Greeters Break the Ice and Calm Shoppers’ Nerves

If You’re Working in Jewelry, Why Not Be Joyful?

What to Tell Other Staff When You Fire an Employee, and More of Your Questions Answered

Jewelers Never Thought They’d Need These Skills … But They’re Sure Coming in Handy

We Asked Our Readers How Many Offer E-Commerce. Here’s What They Said

Shopping Tips for Show Season, P&L Advice and More May To-Do Items for Managers

How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

These Three Stores Are Raising the Bar on Special Events

Moonstone, Star Shapes and More Hot Sellers from March

How This California Jewelry Retailer’s Brainstorm Fostered a Sense of Unity in the Midst of Natural Disasters

This “Real Deal” Jeweler’s Nightmare Scenario with Lab-Grown Diamonds and How Retailers Suggest He Handle It

An Elegant Ring Sizing System, Gem Water Flavors and More May Stuff for Jewelry Pros

Here’s the Jewelry that Appeals to This Strong Feminist Customer Type

Are You Neglecting Colored Stone Sales in Your Jewelry Store? That Could Be a Big Mistake

Kiddie Bracelets, Coral Reef-Inspired Charms and More New Lines for May

Ahoy! Feast Your Eyes on This Pirate-Inspired Trend Coming Down Fashion Runways

18 New Earring Styles, from Vertical to Versatile

What is a Strong Bench Jeweler Worth? David Geller Tells You

Here Are the 2 Inventory Keys to a Healthy Jewelry Business

Pyrrha’s Retail Showroom Attracts Celebrities and Hollywood Stylists

How Can You Handle When a Team Member Starts His Own Business? This and Other ‘Ask INSTORE’ Responses

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