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Every time you approach a client, think “She’s a millionaire. I’m closing this sale."
There's something for your customer’s every mood.
Pressurized Selling Every store changes watch batteries. To go the next step, offer to check the piece’s water resistance. Last year, Henry’s Fine Jewelry in...
Site offers a custom ring builder and real-time pricing.
Marisa Perry tries to do something kind for someone at least once every day.
This extreme tactic is guaranteed to bring you attention.
“I should go to jail for you because … ?” To the client with four EBT cards (all with variations of the same name) trying to buy...
She became visibly angrier and angrier.
Salespeople miss 2.5 buying signals for every sale. Here's how to miss fewer.
Sometimes all it takes is a little push.
Store greeters set shoppers at ease and serve as brand ambassadors.
Happiness in the workplace means better work, more sales and less attrition.
Our jeweler, who really is one of the best we’ve ever worked with, is leaving with plans to start his own store. How should we respond?...
These jewelers never stop learning.
Only 39% are currently offering the service.
Apr. 30-May 6 WEBSITE Is the information in your “About Us” section purely factual, or are you using stories to help illustrate who you are? As...
6-14 We’re sure you’ve read stories about people spending ridiculous amounts of money on diamond-studded collars for their dogs. So how about for one week only...
Mentoring Girl Scouts Sparks Interest in Jewelry Borsheims, Omaha, NE 1 Diamonds are a Girl Scout’s best friend — especially now that a group of Omaha Girl...
After cities are devastated by fire and mud, jewelers offer emotional boost.
Should this retailer agree to his client's demands?
Who knew there was a better way to measure ring size?
Inspired by fearless women, her jewelry sends a message of strength.
How do you compare to similar-sized stores?
The earring’s reign remains strong.
Make sure you pay your workhorses right.
Your inventory goal? More of the stuff that is good for your business; less of everything else.
LA store Pyrrha's flagship location designed to complement jewelry line known for layers of meaning and brand loyalty.
Don't worry about rivals. Put your energy into improving your own business.