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True Tales

Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

She became visibly angrier and angrier.

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One day, a woman came into the store looking at our “Everything 50% off” counter during our end-of-summer sale. She became visibly angrier and angrier. When I went over and gently asked if I could be of any assistance, she pointed to everything on the table — bracelets, earrings, necklaces and watches, etc. She wagged her finger back-and-forth, and angrily said, “If everything here is 50 percent off, why are they all different prices?” I carefully explained the best I could that some were watches, etc. but she continued on loudly, “Well, if they are 50 percent off, why are they all different prices?” As she left, she yelled, “What a scam!” Fortunately, the remaining customers in the store had a very good laugh. — Ila Schulman, Golddiggers Jeweler, Block Island, RI

Customer brought in a ring bought in the islands to find out if she had really received a deal as she was told. It was done with melee alexandrite. The problem is the alexandrite had little or no color change, and when we suggested that she have the ring appraised, she resisted because she did not want to spend money to know if it was real. She asked, “If I had the ring appraised, would that improve the color change of the alexandrite?” We simply said no, and she left. — Tim Wright, Simply Unique Jewelry Designs, Yorktown, VA

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New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A male customer ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM<.

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True Tales

This Jeweler Had to Get Innovative with a Penis Ring

In emergencies, release latch.

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A lady came to get a ring for her boyfriend’s penis. We suggested that it would not be a good idea to get one that does not open as that could end up being dangerous. We had to get an arthritic shank from Stuller and make one that opens and closes like a mini baby bangle. Gene Arthur, Arthur’s Jewelry, Reidsville, NC 

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True Tales

Funny But True: You Can’t Make These Surprising Stories Up

The joy of surprises…

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Customer was in the store buying his wife a surprise anniversary gift when his phone rang and we overheard him explaining that he was someplace else. His wife walks in to pick up her surprise gift to him while still on the phone with him. Ended up nicely, but the surprise gifts were no longer a surprise!

Customer came in on Friday to pick up a $60,000 ring we created. The next day, his girlfriend came by to scream at us for not having finished the ring. We just had to take it.

Provided anonymously to INSTORE’s 2016 Big Survey

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