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True Tales

Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

She became visibly angrier and angrier.

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One day, a woman came into the store looking at our “Everything 50% off” counter during our end-of-summer sale. She became visibly angrier and angrier. When I went over and gently asked if I could be of any assistance, she pointed to everything on the table — bracelets, earrings, necklaces and watches, etc. She wagged her finger back-and-forth, and angrily said, “If everything here is 50 percent off, why are they all different prices?” I carefully explained the best I could that some were watches, etc. but she continued on loudly, “Well, if they are 50 percent off, why are they all different prices?” As she left, she yelled, “What a scam!” Fortunately, the remaining customers in the store had a very good laugh. — Ila Schulman, Golddiggers Jeweler, Block Island, RI

Customer brought in a ring bought in the islands to find out if she had really received a deal as she was told. It was done with melee alexandrite. The problem is the alexandrite had little or no color change, and when we suggested that she have the ring appraised, she resisted because she did not want to spend money to know if it was real. She asked, “If I had the ring appraised, would that improve the color change of the alexandrite?” We simply said no, and she left. — Tim Wright, Simply Unique Jewelry Designs, Yorktown, VA

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If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”

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True Tales

Five Carats Weren’t Big Enough for This Client

Go big or go home? A jeweler wishes this customer would.

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A client looked at many different fancy yellows, each above 5 carats, for over six months with countless meetings and still couldn’t decide. The most recent excuse? “It’s just not big enough.”

Provided anonymously to INSTORE’s Big Survey

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True Tales

“Even If You Were Cher, I Wouldn’t Loan You This Jewelry!”

An owner refuses to fall for this dumb yet real scam artist.

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ONE DAY, a limo pulled into my parking lot. The young lady who alit claimed to be the P.A. for Cher. She went on to pick out pieces from my case that she swore would work in that night’s performance and be returned the next day. I informed her if the star herself walked in, I wouldn’t hand over thousands of dollars worth of jewelry “on loan.” She called me some nasty names and left. Seems Cher was not performing anywhere near the East Coast that night and it was just a scam. Oh well! — James Doggett, Doggett Jewelry, Kingston, NH

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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A MALE CUSTOMER ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM

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