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Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

She became visibly angrier and angrier.

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One day, a woman came into the store looking at our “Everything 50% off” counter during our end-of-summer sale. She became visibly angrier and angrier. When I went over and gently asked if I could be of any assistance, she pointed to everything on the table — bracelets, earrings, necklaces and watches, etc. She wagged her finger back-and-forth, and angrily said, “If everything here is 50 percent off, why are they all different prices?” I carefully explained the best I could that some were watches, etc. but she continued on loudly, “Well, if they are 50 percent off, why are they all different prices?” As she left, she yelled, “What a scam!” Fortunately, the remaining customers in the store had a very good laugh. — Ila Schulman, Golddiggers Jeweler, Block Island, RI

Customer brought in a ring bought in the islands to find out if she had really received a deal as she was told. It was done with melee alexandrite. The problem is the alexandrite had little or no color change, and when we suggested that she have the ring appraised, she resisted because she did not want to spend money to know if it was real. She asked, “If I had the ring appraised, would that improve the color change of the alexandrite?” We simply said no, and she left. — Tim Wright, Simply Unique Jewelry Designs, Yorktown, VA

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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