Connect with us

True Tales

Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

She became visibly angrier and angrier.

mm

Published

on

One day, a woman came into the store looking at our “Everything 50% off” counter during our end-of-summer sale. She became visibly angrier and angrier. When I went over and gently asked if I could be of any assistance, she pointed to everything on the table — bracelets, earrings, necklaces and watches, etc. She wagged her finger back-and-forth, and angrily said, “If everything here is 50 percent off, why are they all different prices?” I carefully explained the best I could that some were watches, etc. but she continued on loudly, “Well, if they are 50 percent off, why are they all different prices?” As she left, she yelled, “What a scam!” Fortunately, the remaining customers in the store had a very good laugh. — Ila Schulman, Golddiggers Jeweler, Block Island, RI

Customer brought in a ring bought in the islands to find out if she had really received a deal as she was told. It was done with melee alexandrite. The problem is the alexandrite had little or no color change, and when we suggested that she have the ring appraised, she resisted because she did not want to spend money to know if it was real. She asked, “If I had the ring appraised, would that improve the color change of the alexandrite?” We simply said no, and she left. — Tim Wright, Simply Unique Jewelry Designs, Yorktown, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular