INSTORE May '18 Archives

Tip Sheet6 years ago

How to Make New Friends at a Trade Show and More Tips for May

Plus, offer to check the your customer’s watch water resistance.

Tools and Services6 years ago

New Website for Lashbrook; Service Stories for May

Site offers a custom ring builder and real-time pricing.

Tips and How-To6 years ago

If You’re Working in Jewelry, Why Not Be Joyful?

Happiness in the workplace means better work, more sales and less attrition. Pride. Happiness. Satisfaction. I felt all of these a week ago when my oldest...

Brainstorms6 years ago

This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

This extreme tactic is guaranteed to bring you attention.

INSTORE6 years ago

Is Online the Enemy? Readers Respond

Is Online the Enemy? Customers are educating themselves online — maybe they buy, but many are disappointed. Eventually it’ll all balance out. Some things will be...

Fun6 years ago

What You Really Wish You Could Have Said to the Client Who Wanted to Pay with EBT Cards

“I should go to jail for you because … ?” To the client with four EBT cards (all with variations of the same name) trying to buy...

True Tales6 years ago

Most Clients are Happy to See 50 Percent Off, But This Client’s Reaction Will Floor You

She became visibly angrier and angrier.

Dave Richardson6 years ago

Here Are 11 Signals That Your Customer is Ready to Buy

Salespeople miss 2.5 buying signals for every sale. Here's how to miss fewer.

Line Time6 years ago

What to Say When a Client Just Needs a Little Courage

Sometimes all it takes is a little push.

Columns6 years ago

To Succeed Online, Retailers Need Brand Partners with Online Infrastructure, says Dominick Gabriel of Gabriel & Co.

A Google study conducted in 2016 showed that traffic was down in retail outlets by 50 percent, but business was up 21 percent overall. How is...

Tips and How-To6 years ago

Here’s How This Virginia Jeweler Copes with Good Times and Bad

Don’t be afraid to enjoy the good times. Take and share credit where due, while at the same time, don’t beat yourself up, or worse, blame...

Benchmarks6 years ago

These Ridiculously Cute Store Greeters Break the Ice and Calm Shoppers’ Nerves

Store greeters set shoppers at ease and serve as brand ambassadors.

Ask INSTORE6 years ago

What to Tell Other Staff When You Fire an Employee, and More of Your Questions Answered

Our jeweler, who really is one of the best we’ve ever worked with, is leaving with plans to start his own store. How should we respond?...

Buzz Session6 years ago

Jewelers Never Thought They’d Need These Skills … But They’re Sure Coming in Handy

These jewelers never stop learning.

Do You Or Don't You?6 years ago

We Asked Our Readers How Many Offer E-Commerce. Here’s What They Said

Only 39% are currently offering the service.

Manager's To Do6 years ago

Shopping Tips for Show Season, P&L Advice and More May To-Do Items for Managers

Apr. 30-May 6 WEBSITE Is the information in your “About Us” section purely factual, or are you using stories to help illustrate who you are? As...

Calendar6 years ago

How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

6-14 We’re sure you’ve read stories about people spending ridiculous amounts of money on diamond-studded collars for their dogs. So how about for one week only...

Best of The Best6 years ago

These Three Stores Are Raising the Bar on Special Events

Mentoring Girl Scouts Sparks Interest in Jewelry Borsheims, Omaha, NE 1 Diamonds are a Girl Scout’s best friend — especially now that a group of Omaha Girl...

Products6 years ago

Moonstone, Star Shapes and More Hot Sellers from March

The Southern Gates line from The Cargo Hold continues to do well. James Stinson, Diamond Classics, McMinnville, TN Stonefleur earrings in 925 sterling silver from the...