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Here’s How This Virginia Jeweler Copes with Good Times and Bad

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Don’t be afraid to enjoy the good times. Take and share credit where due, while at the same time, don’t beat yourself up, or worse, blame others for the tough times. Over the course of a career, it will all balance out. — Jon Walp, Long Jewelers, Virginia Beach, VA


This article originally appeared in the May 2018 edition of INSTORE.     

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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