Tips and How-To

Here’s How This Virginia Jeweler Copes with Good Times and Bad

Published

5 years ago

April 26, 2018

INSTORE Staff Instore May 2018 Issue

Don’t be afraid to enjoy the good times. Take and share credit where due, while at the same time, don’t beat yourself up, or worse, blame others for the tough times. Over the course of a career, it will all balance out. — Jon Walp, Long Jewelers, Virginia Beach, VA

This article originally appeared in the May 2018 edition of INSTORE.

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It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”