True TalesJust When You Thought You’d Heard Everything, These Customers Came Along Ever heard the phrase, “No question is a dumb question?” Whoever said that never met these customers. Published 2 years agoon May 21, 2018By INSTORE Staff Instore June 2018 Issue Share Tweet A lady brings in this mess of chains but doesn’t have much time to wait. “Don’t we just put it in a machine or something that will untangle the chains?” Umm, no. Philip Mastbergen, Mastbergen Jewelry, Sheldon, IAWe had a lady walk in the store. I’m going to say that again, she opened the door after reading the “OPEN” sign and reading the hours, and she walked in the store. She asked: “Are you open?” And wait, it gets better: “Because your hours say you’re open Tuesday through Saturday?” Us: “Yes, ma’am, it’s Wednesday.” (and you’re standing in the middle of the store!). Casey Gallant, Stephen Gallant Jewelers, Orleans, MAWhat’s the Brain Squad?If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.Related Topics:INSTORE June '18True Tales click to Comment(Comment) INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at email@example.com. Advertisement SPONSORED VIDEOWilkerson TestimonialsTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredEven successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”You may like These Three Customers Were Missing Something Big: Scruples A Jeweler Met This Verbal Threat with Police This Supposed Millionaire Shopper Was Just Too Good to Be TruePromoted Headlines To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredWilkerson The Jewelry Retailer’s Ultimate Marketing Guide: Part 5/5RapNet True Romance – Jewelry Straight From the HeartAdvertisementLatestTrendingVideos Press Releases2 days agoBuzz from AGTA GemFair Tucson Continues Real Deal2 days agoAn Employee’s Spouse Demands Another Employee Be Fired. How Should These Owners React? Eileen McClelland2 days agoUpbeat Attitude Defines 38th Annual AGTA GemFair in Tucson Press Releases3 days agoBharat Diamond Week Announces Show Dates Hot Sellers3 days agoHere Were the Top-Selling Brands From January, According to Our Brain Squad Headlines4 weeks agoVideo: Jewelry Store Owner Hits Robbers With Jars of Pickles Headlines3 weeks agoVideo: Jeweler’s $500,000 Snow Promotion Claim Denied Headlines4 days agoPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Headlines4 weeks agoJewelry Store Was Going Out of Business … But a Former Employee Had Other Ideas (Video) Headlines3 weeks agoPolice Say Kay Jewelers Store Manager Swindled $15,000 in Merchandise Jimmy Degroot5 days agoVideo: How to Make Huge Changes in Your Business Headlines5 days agoVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Headlines2 weeks agoVideo: Jeweler Wins Fight for $500,000 Snow Promotion Claim JimmyCast2 weeks agoPodcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores Sponsored Content2 weeks agoTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered AdvertisementAdvertisementSubscribeBULLETINSINSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines4 days agoPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Shane Decker1 week agoYou’re Killing Your Own Jewelry Sales By Talking About the Price Best of The Best3 days agoWhy a Washington, DC, Jeweler Honored a 50-Year-Old Gift Certificate Headlines5 days agoVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Columns6 days agoFancy Pink Diamonds Have Soared 116% in Value in the Past 10 Years Brain Squad3 days agoINSTORE Readers Report Successful Valentine’s Selling Period Jewelry Pro Gear4 days agoA Bench Book, Concrete Jewelry Holders and More Jewelry Pro Gear for February The Jeweler Cartoons4 days agoCartoon: Some People Wear Their Rings for Way. Too. Long.