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Just When You Thought You’d Heard Everything, These Customers Came Along

Ever heard the phrase, “No question is a dumb question?” Whoever said that never met these customers.

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Just When You Thought You’d Heard Everything, These Customers Came Along

A lady brings in this mess of chains but doesn’t have much time to wait. “Don’t we just put it in a machine or something that will untangle the chains?” Umm, no. Philip Mastbergen, Mastbergen Jewelry, Sheldon, IA

We had a lady walk in the store. I’m going to say that again, she opened the door after reading the “OPEN” sign and reading the hours, and she walked in the store. She asked: “Are you open?” And wait, it gets better: “Because your hours say you’re open Tuesday through Saturday?” Us: “Yes, ma’am, it’s Wednesday.” (and you’re standing in the middle of the store!). Casey Gallant, Stephen Gallant Jewelers, Orleans, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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