Connect with us

True Tales

Just When You Thought You’d Heard Everything, These Customers Came Along

Ever heard the phrase, “No question is a dumb question?” Whoever said that never met these customers.

mm

Published

on

A lady brings in this mess of chains but doesn’t have much time to wait. “Don’t we just put it in a machine or something that will untangle the chains?” Umm, no. Philip Mastbergen, Mastbergen Jewelry, Sheldon, IA

We had a lady walk in the store. I’m going to say that again, she opened the door after reading the “OPEN” sign and reading the hours, and she walked in the store. She asked: “Are you open?” And wait, it gets better: “Because your hours say you’re open Tuesday through Saturday?” Us: “Yes, ma’am, it’s Wednesday.” (and you’re standing in the middle of the store!). Casey Gallant, Stephen Gallant Jewelers, Orleans, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

VIDEO HIGHLIGHT

Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

mm

Published

on

A male customer ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM<.

Continue Reading

True Tales

This Jeweler Had to Get Innovative with a Penis Ring

In emergencies, release latch.

mm

Published

on

A lady came to get a ring for her boyfriend’s penis. We suggested that it would not be a good idea to get one that does not open as that could end up being dangerous. We had to get an arthritic shank from Stuller and make one that opens and closes like a mini baby bangle. Gene Arthur, Arthur’s Jewelry, Reidsville, NC 

Continue Reading

True Tales

Funny But True: You Can’t Make These Surprising Stories Up

The joy of surprises…

mm

Published

on

Customer was in the store buying his wife a surprise anniversary gift when his phone rang and we overheard him explaining that he was someplace else. His wife walks in to pick up her surprise gift to him while still on the phone with him. Ended up nicely, but the surprise gifts were no longer a surprise!

Customer came in on Friday to pick up a $60,000 ring we created. The next day, his girlfriend came by to scream at us for not having finished the ring. We just had to take it.

Provided anonymously to INSTORE’s 2016 Big Survey

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Classifieds

Most Popular