Customer Types

Here’s the Jewelry that Appeals to This Strong Feminist Customer Type

Inspired by fearless women, her jewelry sends a message of strength.

Published

6 years ago

April 24, 2018

Beth Bernstein Instore May 2018 Issue

CONFIDENT AND STRONG, The New Feminist is inspired by those who were part of the second wave feminist movement of the ‘60s and ‘70s, when women banded together to initiate change and challenge conventional rules. The New Feminist wears jewelry that is often expressive, bold and delivers a sense of empowerment.

1. Susanne Klevorick

Feminine and mysterious, The New Feminist chooses jewelry to reflect her changing personality. She is self-aware and not afraid to express her different sides and moods. She chooses earrings that are edgy in their shape but also juxtapose the softness of rose gold with the timeless power of black.

18K rose gold Lantern earring with carved matte black onyx drops.

$3,520

susanneklevorick.com

2. Foundrae

As a testament to her inner strength, she wears this bold signet ring with a lion that symbolizes dignity and courage, as well as stars that provide guidance and direction. It says to the world (and herself), “I am brave and can face any challenge placed in front of me.”

18K gold signet ring with diamond accents.

$2,995

foundrae.com

3. Established Jewelry

Everyone around her knows “who’s the boss” — especially when she spells it out for them in her necklace. She loves a playful take on the more serious side of her goals and her support of other women. But this doesn’t mean she should be taken lightly: she’s tough when she needs to be.

14K yellow gold Boss necklace.

$440

establishedjewelry.com

4. Sig Ward Jewelry

The New Feminist goes for jewelry with symbolism, like this cuff that evokes a full moon. The different phases of the moon represent female empowerment throughout history, and this wide cuff also offers a dynamic statement.

18K yellow gold Luna cuff with center mother of pearl and diamond accents.

$7,940

sigwardjewelry.com

Beth Bernstein

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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