CONFIDENT AND STRONG, The New Feminist is inspired by those who were part of the second wave feminist movement of the ‘60s and ‘70s, when women banded together to initiate change and challenge conventional rules. The New Feminist wears jewelry that is often expressive, bold and delivers a sense of empowerment.
1. Susanne Klevorick
Feminine and mysterious, The New Feminist chooses jewelry to reflect her changing personality. She is self-aware and not afraid to express her different sides and moods. She chooses earrings that are edgy in their shape but also juxtapose the softness of rose gold with the timeless power of black.
18K rose gold Lantern earring with carved matte black onyx drops.
$3,520
susanneklevorick.com
2. Foundrae
As a testament to her inner strength, she wears this bold signet ring with a lion that symbolizes dignity and courage, as well as stars that provide guidance and direction. It says to the world (and herself), “I am brave and can face any challenge placed in front of me.”
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18K gold signet ring with diamond accents.
$2,995
foundrae.com
3. Established Jewelry
Everyone around her knows “who’s the boss” — especially when she spells it out for them in her necklace. She loves a playful take on the more serious side of her goals and her support of other women. But this doesn’t mean she should be taken lightly: she’s tough when she needs to be.
14K yellow gold Boss necklace.
$440
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establishedjewelry.com
4. Sig Ward Jewelry
The New Feminist goes for jewelry with symbolism, like this cuff that evokes a full moon. The different phases of the moon represent female empowerment throughout history, and this wide cuff also offers a dynamic statement.
18K yellow gold Luna cuff with center mother of pearl and diamond accents.
$7,940
sigwardjewelry.com
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
