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Here’s the Jewelry that Appeals to This Strong Feminist Customer Type

Inspired by fearless women, her jewelry sends a message of strength.

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Here’s the Jewelry that Appeals to This Strong Feminist Customer Type

CONFIDENT AND STRONG, The New Feminist is inspired by those who were part of the second wave feminist movement of the ‘60s and ‘70s, when women banded together to initiate change and challenge conventional rules. The New Feminist wears jewelry that is often expressive, bold and delivers a sense of empowerment. 


1. Susanne Klevorick

Feminine and mysterious, The New Feminist chooses jewelry to reflect her changing personality. She is self-aware and not afraid to express her different sides and moods. She chooses earrings that are edgy in their shape but also juxtapose the softness of rose gold with the timeless power of black.

18K rose gold Lantern earring with carved matte black onyx drops. 

$3,520

susanneklevorick.com


2. Foundrae

As a testament to her inner strength, she wears this bold signet ring with a lion that symbolizes dignity and courage, as well as stars that provide guidance and direction. It says to the world (and herself), “I am brave and can face any challenge placed in front of me.”

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18K gold signet ring with diamond accents. 

$2,995

foundrae.com


3. Established Jewelry

Everyone around her knows “who’s the boss” — especially when she spells it out for them in her necklace. She loves a playful take on the more serious side of her goals and her support of other women. But this doesn’t mean she should be taken lightly: she’s tough when she needs to be.

14K yellow gold Boss necklace. 

$440

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establishedjewelry.com


4. Sig Ward Jewelry

The New Feminist goes for jewelry with symbolism, like this cuff that evokes a full moon. The different phases of the moon represent female empowerment throughout history, and this wide cuff also offers a dynamic statement.

18K yellow gold Luna cuff with center mother of pearl and diamond accents. 

$7,940

sigwardjewelry.com

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Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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