Get one free year of the publication American jewelry store employees love most!
Plus an interesting new take on pearls from Mastoloni.
He's rewarded by customers with trays of cookies.
Plus how to market your engraving capabilities.
Mitchum Jewelers takes interior design to the next level.
Cool stores encourage customers to hang out, says owner Brett Weiler.
Plus a private online community by WJA.
Blogging may seem so ten years ago, but it’s critical to online success.
There’s a chance you’ve stood here before: on the cusp of a new year, pledging to yourself that this time, things will be different. You’ll implement...
It's 2020, so make sure your vision is clear.
Our editor-in-chief's favorite strategy to move from knowing to doing is "ready-fire-aim."
Your other employees will be encouraged when it's deserved.
She helped break this jeweler out of the blues.
It will change your mindset.
Take full advantage of every minute to make your sales team better.
Pandora led the way.
4 out of 5 readers say yes.
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
The ring is scuffed and dented after just a year's worth of wear.
Plus how to conquer the need for immediate gratification.
This powerhouse precious metal doesn't need any help to be remarkable.
The good news is there are ways to do it affordably.
Confidence and knowledge will convince clients it's worth it.
Start early and continue to reinvest.
It's not just about a budget; consider your messaging as well.
It's always interesting working with family.
Grand Seiko master travels from Japan for demonstration at Schwanke-Kasten Jewelers.
But it's a new development to stack these bands with engagement rings.
Plus a striking handmade wooden earring display.
Here's how to take things to the next level for your clients.
What's your plan for the coldest days of the year?