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This Surefire Way to Increase Web Traffic and SEO May Surprise You

Blogging may seem so ten years ago, but it’s critical to online success.

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MANY RETAILERS TELL us that they have a website, but that they are not getting the amount of traffic to the site that they were hoping for. One good way to do that is to make a blog part of your ongoing digital marketing plan.

A blog gives you the opportunity to create creative, relevant content. This is used to drive traffic back to your website. The use of the blog should be the foundation for all of your social media platforms. Blog links with relevant content give your social followers a reason to click through to your website. Inbound links mentioned directly in your blogs can also drive traffic to specific landing pages of your website.

Blog posts will also increase search engine optimization (SEO). New content is key to staying ahead of your competitors on the search engine results page. Blogging consistently and regularly about your business, industry and products will naturally increase your search keywords. Keywords on your site are a significant way in which Google finds your site when it is looking for relevant content.

Finally, blogging is the best way to emphasize the human angle of your business. It’s where you find your voice and give your business a sense of realism. You can address issues and provide solutions that add value to what your company has to offer. A blog gives your business a personality to increase how likeable your brand is. Blogging gives you that unique identifier that makes you stand out from the competition.

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and Premier Google Partner. Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at [email protected]

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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