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This Surefire Way to Increase Web Traffic and SEO May Surprise You

Blogging may seem so ten years ago, but it’s critical to online success.

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MANY RETAILERS TELL us that they have a website, but that they are not getting the amount of traffic to the site that they were hoping for. One good way to do that is to make a blog part of your ongoing digital marketing plan.

A blog gives you the opportunity to create creative, relevant content. This is used to drive traffic back to your website. The use of the blog should be the foundation for all of your social media platforms. Blog links with relevant content give your social followers a reason to click through to your website. Inbound links mentioned directly in your blogs can also drive traffic to specific landing pages of your website.

Blog posts will also increase search engine optimization (SEO). New content is key to staying ahead of your competitors on the search engine results page. Blogging consistently and regularly about your business, industry and products will naturally increase your search keywords. Keywords on your site are a significant way in which Google finds your site when it is looking for relevant content.

Finally, blogging is the best way to emphasize the human angle of your business. It’s where you find your voice and give your business a sense of realism. You can address issues and provide solutions that add value to what your company has to offer. A blog gives your business a personality to increase how likeable your brand is. Blogging gives you that unique identifier that makes you stand out from the competition.

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and Premier Google Partner. Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at [email protected]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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