A solid foundation to reach both old and new clients needs these three supports.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
They're not difficult; you just have to be intentional.
Connecting with clients in a pandemic environment requires facility with video conferencing.
A quarter of those surveyed do have plans for sales or special offers.
Trust is everything.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Optimize your digital presence to drive online sales.
Hint: Don't scrimp on photoshoots.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Consider both what they're looking for and where they live, says Andrea Hill.
It is encouraging jewelry professionals more than ever, to embrace the digital age.
Don't change your marketing strategy, just your messaging.
Shane O'Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.
Including advice on specific software to use on your website.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Serving your online clients requires a human touch.
Jewelry store owners really need to stop romanticizing Mark Zuckerberg's creation.
If you understand how your marketing is working for you, it’s much easier to make good decisions.
Let's talk about the elephant in the room.
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