It's also a great time to cross-promote via coupons with a nearby business.
Learning new technologies can be easier than you think.
It requires more than point-and-shoot with your iPhone.
Do digital marketing the smart way, not the hard way.
Virtual strategies and creative promotions can take the place of big parties this year.
Because sometimes it’s hard to know how your website is faring.
It's time to beef up your strategy — or risk losing business to competitors.
It means abandoning old methods that don't work as well for today's shopper.
If you’re thinking of SEO as a way to avoid paying for ads, you might have a long road ahead of you.
A solid foundation to reach both old and new clients needs these three supports.
They're not difficult; you just have to be intentional.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Connecting with clients in a pandemic environment requires facility with video conferencing.
A quarter of those surveyed do have plans for sales or special offers.
Trust is everything.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Optimize your digital presence to drive online sales.
Hint: Don't scrimp on photoshoots.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Consider both what they're looking for and where they live, says Andrea Hill.
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