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The Digital Doc: How To Measure Instagram’s Marketing Success and More Social Media-Related Questions

How big and how fast it grows is up to you!




What is social media marketing?

Social media marketing is connecting with your audience on Instagram, Facebook, Twitter, YouTube and other channels to build your jewelry store’s brand, drive new website traffic and increase sales. You do this by creating great content, listening to your audience and engaging with your followers.

To increase your results, you can also boost posts, run targeted advertisements, and capture leads. Your social media results can grow as big as your success.

How do I integrate social media into our overall marketing strategy?

Nothing on social media should require a change in your business strategy. Social media is only one element of your marketing initiatives. It’s important to work with strategic and clear objectives, integrating your marketing efforts with social content.


Using social media platforms to communicate with your jewelry audience and gather reviews is an amazing way to engage and establish a trusting relationship. Sharing those reviews on your website and social media pages can significantly impact your jewelry sales. It’s a great example of how integrated marketing initiatives can be effective.

How do I measure my Instagram marketing organic success rate?

Instagram shares several pieces of information and insights about your profile’s performance when you have a business account. Metrics include: interactions, impressions, accounts reached, profile visits and more. You can measure every key indicator and track your success.

Is your social media generating brand awareness, leads, traffic, or sales?

Make sure social media meets your business goals. Do you want to generate more engagement ring leads? New jewelry sales? Is reinforcing brand awareness of your store’s name important? Focus on your main primary objective and what you want to get out of each social media channel. Invest in an excellent profile bio which drives people to your website, build great content, create beautiful jewelry visuals, and use shopping posts. Always respond quickly to any consumer inquiries on social media to ensure the best results.

Is social media marketing one of the best investments to drive traffic? What’s the ROI?

It depends on various factors. But it’s definitely one of the best marketing tools to drive instant traffic to your website. But, you will have to invest in content creation and scheduling, social media ads, photography and graphic design. You’ll also need to track expenses and watch each metric closely to carefully measure your ROI.


According to Zen Media: “The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is”.

Social media can appear deceptively simple and easy to use. In many ways, it is. The more time and effort you put into each channel, the better marketing results you’ll see. You can shorten your learning curve by hiring an expert or full-time employee, someone who knows how to squeeze the most value out of each channel. Social media is an investment that generates an immediate and measurable return.

How big and how fast it grows is up to you!

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and Premier Google Partner. Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at [email protected]



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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