Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Text messaging allows you to target clients with the right content to make sales.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Jewelry store owners really need to stop romanticizing Mark Zuckerberg's creation.
Beam back Facebook Live posts from your next trade show.
The good news is there are ways to do it affordably.
These three tips can help drive more traffic to your website.
It explains when and how influencers must disclose sponsorships to their followers.
Be sure to clean your entire inventory and props — correctly.
Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers’ marketing budgets.
And here are some great tips for infographics in your store.
INSTORE Marketing’s Shane O’Neill breaks down how to get the most from your social media.
Throw away the excuses and renew your perspective.
See how you can remain on the game while enjoying the Christmas season.
INSTORE Editor-in-Chief Trace Shelton talked with Shane O’Neill.
Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
See the Trees Reading off the flat screens of phone, tablets and desktops for hours on end causes field of vision to narrow. But there’s a...
June 3-9 LEARNING If you’re in Vegas for the JCK shows, take in as many educational shows as you can with a goal to kick some...
The site released its 2018 Wedding Report. Pinterest has published a list of the top three engagement-ring trends for 2018. Moissanite gems take the No. 1...
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