The good news is there are ways to do it affordably.
These three tips can help drive more traffic to your website.
It explains when and how influencers must disclose sponsorships to their followers.
Be sure to clean your entire inventory and props — correctly.
Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers’ marketing budgets.
And here are some great tips for infographics in your store.
INSTORE Marketing’s Shane O’Neill breaks down how to get the most from your social media.
Throw away the excuses and renew your perspective.
See how you can remain on the game while enjoying the Christmas season.
INSTORE Editor-in-Chief Trace Shelton talked with Shane O’Neill.
Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
And go see some trees!
June 3-9 LEARNING If you’re in Vegas for the JCK shows, take in as many educational shows as you can with a goal to kick some...
The site released its 2018 Wedding Report. Pinterest has published a list of the top three engagement-ring trends for 2018. Moissanite gems take the No. 1...
70 jewelry and watch brands were evaluated. Tiffany & Co. and Cartier ranked at “genius” level for digital competence in a new analysis by research and business...
Jewelers continue to grow and adapt. What’s the biggest lesson you’ve learned about the jewelry business this year? We took to social media — including our own...
Dec. 4-9 EXPERIENCE When the holidays are at their most hectic, a bathroom can offer a welcome refuge. Get your restroom in the holiday mood with...
CONGRATULATIONS! Ninety-five percent of you are active on social media for business purposes. And you’re spending more time on it, too. Nearly a third of jewelers...
The founders figured there ‘had to be a better way.’ A new platform called Sparkly functions something like Pinterest but is exclusively for engagement ring selfies,...
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