Connect with us

Published

on

Trace Shelton, editor-in-chief of INSTORE Magazine, and Shane O’Neill of INSTORE Marketing Services and Fruchtman Marketing got together to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search and budgeting. They addressed viewer questions ranging from social media messaging to how often to post (and on which media), website construction, advertising on Yelp, Amazon and eBay, and much more.

O’Neill is vice-president of Fruchtman Marketing, an advertising, public relations, media planning, direct marketing and social media agency that specializes in the jewelry industry. Most recently, Fruchtman Marketing has teamed with INSTORE to bring jewelry retailers INSTORE Marketing Services, which combines the in-house capabilities, expertise and connections at INSTORE with the singular experience and know-how of Fruchtman to offer project-based and a la carte marketing services.


Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular