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How to Make Better (and Quicker) Decisions, Converting Shoppers Via Video, And More Tips for August

Plus one way to deal with those pesky emails while on vacation.






Can’t make a decision? Use a timer, suggests Oliver Burkeman in his Guardian column on lifestyle optimization. For everyday matters, set it to allow yourself a few minutes for deliberation, and then when your time is up, make a decision. “Often, what we think of as deliberation is really hours of indecision, followed by a snap judgment,” he notes. “You were going to do so eventually anyway.”

SALESConvert Shoppers via Video

The sales process is about transitions, from the initial encounter to the final close. And in the social media age, a big one is moving the conversation from email or text to video when it’s time to get more serious. “Once someone has expressed interest in a piece, it’s time to ask them to join you for a video call so they can get their questions answered and see how your jewelry moves and captures the light,” says industry consultant Kathleen Cutler. “Video is a far more effective communication tool than text, so it’s worth spending time to get comfortable with being on video so that you can connect with confidence,” she says. That was certainly the case for Mary Pillsbury, owner of Mary Pillsbury Co. in Frontenac, MO. “During COVID, I realized I could sell diamonds over the phone with the Internet. I also did not even need a brick-and-mortar store. Sales were up 15 percent last year.”


SELF-IMPROVEMENTKnow Yourself Better

Given the list of people who frequently refer to themselves in the third person — The Rock, Donald Trump, Kanye West — it wouldn’t seem self-awareness was among their most evident attributes. But as the self-help author Gretchen Rubin notes on her blog, thinking about yourself in the third person can be a direct path to self-knowledge. Feeling depleted, she recalled, “I asked myself, ‘What’s the best medicine for Gretchen when she feels drained?’ And, when I framed the question from outside myself, I knew the answer.” Cheesy? Sure. But some of the best happiness strategies are. Although, yes, we agree, this one is probably best done silently.

COMMUNICATIONSDelete with Extreme Prejudice

Knowing that emails are piling up while you’re on vacation can take a lot of the fun out of a break while also undermining the restorative benefits. To address this issue, Arianna Huffington’s company Thrive Global opted for a solution they dubbed Thrive Away: If a colleague sends an email to a co-worker on vacation, they receive an auto-reply informing them that their message has been deleted — and that they’ll just have to resend it when the person returns. In his latest book, A World Without Email, Cal Newport notes this is an extreme option. But, he argues, email causes such anxiety in many people, it’s one worth considering.

MANAGEMENTAre You an A-Hole?

There’s been lots of talk recently about building more civilized workplaces. Worried you might be an asshole boss? (No, it’s not a good thing.) Take the test here:

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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