Shoppers want big diamonds. Here’s how to make sure you’re ready to sell them.
And you shouldn’t be paying them commission.
Jewelers who act with agility, creativity and speed can help to spread joy and end the year on a profitable note.
An energetic sales team can close more sales — without getting pushy.
Plus, how accessible is your website to people with disabilities?
Virtual strategies and creative promotions can take the place of big parties this year.
Including one reason not to talk about the 4 Cs.
Here’s how to sell the idea to your clients.
Check your data, check your inventory, check your marketing plans ... the would-be grooms are coming.
It's another day at work for you, but for the client, it's a memory to cherish forever.
Quickly convert shoppers to buyers with an innovative digital sales presentation.
People are looking for real human connection.
It will show you where your sales staff needs training.
While you're at it, rewrap all case floorboards for a fresh look and move some furniture around.
Reps must become specialized inventory, sales and marketing consultants.
They're not difficult; you just have to be intentional.
Make it personal!
It comes down to imparting confidence and knowledge.
Plus how to take advantage of competitors going out of business.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
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