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The INSTORE Show 2024 Announces Cram Day Featuring GIA Overview of Laboratory-Grown Diamonds

Seating will be limited to 50 attendees per session, with just two sessions taking place.




The INSTORE Show 2024 Announces Cram Day Featuring GIA Overview of Laboratory-Grown Diamonds

(PRESS RELEASE) MONTCLAIR, NJ – On August 10, the Donald E. Stephens Convention Center in Rosemont, IL will be abuzz with the INSTORE Show’s Cram Day Conference kickoff, a full day of pre-show education.

This year’s Cram Day headlining event will be presented by GIA Alumni Collective, covering a fine jewelry industry hot topic, laboratory-grown diamonds. Seating will be limited to 50 attendees per session, with just two sessions taking place.

Lisa Kennedy, GIA Sr. Subject Specialist in Gemology, will present a thorough explanation and evaluation of the latest in laboratory-grown diamond education and identification.

Key Highlights of the seminar include:

  • Learning about the most common production methods (HPHT and CVD).
  • Reviewing the critically important U.S. Federal Trade Commission (FTC) regulations that define key terms and how to use them.
  • Understanding the services, methods, and instruments that can help distinguish between laboratory-grown and natural diamonds.
  • Exploring GIA Laboratory Reports and the GIA iD100 gem testing device.

This unique seminar will include a hands-on element that allows attendees to better understand these points through the examination of diamonds under microscopes.

The Cram Day Conference program also features two additional education tracks curated by INSTORE featuring speakers representing successful jewelry retailers and the industry’s top consultants. Sessions will cover the most critical topics for small business owners, from strategic planning and digital marketing to security, hiring and retaining strong employees, selling skills and more. The Expert Guidance Track covers topics that will help independent jewelry store owners improve their stores in a variety of ways, and the Retail Excellence Track will feature panels of retail owners and managers sharing best practices in areas critical to store success and profitability.


The Cram Day conference program requires a separate ticket purchase and includes lunch. For more information and to register for a free show badge and Cram Day ticket, visit here.

About the INSTORE Show 2024

The INSTORE Show 2024 will take place August 11-12, 2024, in Rosemont, IL as the jewelry industry’s only trade show experience in the Midwest market. Presented by INSTORE magazine, and in partnership with MJSA and Chicago Responsible Jewelry Conference 2024, this exclusive trade show promises to be a game-changer for independent fine jewelry professionals and industry suppliers. 

The INSTORE Show includes:

  • 2 days of networking and buying from top-tier jewelry vendors and service providers
  • High-quality educational content that will ignite fresh ideas, provide actionable takeaways, and equip you with tools to empower your team
  • Insights from industry experts and influencers through daily keynote presentations and interactive panel discussions
  • Engagement with like-minded peers on and off the trade show floor
  • The Bench Pressure Challenge custom design competition
  • Networking receptions on Saturday, August 10, and Sunday, August 11, including the popular Play It Cool Party, where past Cool Store Winners will be honored and 2024 winners will be announced.

Eligible retailers can register for a free show badge by visiting here.

For media inquiries or more information about The INSTORE Show 2024, visit or direct questions to To learn more about 2024 exhibiting and sponsorship opportunities, direct questions to

About Continuing Education By Gia Alumni Collective

Continuing Education offered by GIA Alumni Collective brings you critical industry insights from GIA experts to sharpen your professional skills. Seminars offer a wide range of relevant, timely topics designed for both enthusiasts and gem and jewelry trade members. For more Continuing Education offerings and to register for the GIA Alumni Collective online Community, visit




She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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