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The INSTORE Design Awards 2024: Trophy Life

This year’s INSTORE Design Awards featured more entries, even more colored gemstone jewels, and nine new categories with modern design themes to honor its 9th annual edition.

Story by Jennifer Heebner

Entries to the INSTORE Design Awards continue to dazzle (and multiply!). At 249 submissions, the competition’s greatest number yet, some recognizable patterns are clear to see from entrants: They love colored gemstones, on-trend category themes, and creative and personalized styles that will long serve as incredible eye candy.

Judges on this year’s panel once again included six well-respected retailers and a trio of journalists and media figures. Panelists voted for their fave designs through a “blind voting” process, while thousands more votes were cast online by North American merchants so that a “Retailer’s Choice” winner could emerge in each category.

Congratulations to our winners! Retailers, please enjoy the fruits of their labor, and consider connecting with winners to fill your cases with these memorable looks.

INSTORE DESIGN AWARDS 2024 JUDGES
The INSTORE Design Awards 2024: Trophy Life
Ame Van Dyke
owner, E.R. Sawyer Jewelers, Santa Rosa and Saint Helena, CA
The INSTORE Design Awards 2024: Trophy Life
Jenny O’Connor Calleri
owner, Huntington Jewelers, Las Vegas
The INSTORE Design Awards 2024: Trophy Life
Diane Garmendia
owner, 33 Jewels at El Paseo, Santa Barbara, CA
The INSTORE Design Awards 2024: Trophy Life
Julie Phillips Roberts
owner, Elizabeth Anthony Jewelers, Houston
The INSTORE Design Awards 2024: Trophy Life
Andrea Riso, owner
Talisman Jewelers, El Dorado Hills, CA
The INSTORE Design Awards 2024: Trophy Life
Carter Malouf
owner, Carter Malouf Private Jeweler, Dallas
The INSTORE Design Awards 2024: Trophy Life
Smitha Sadanandan
Fine jewelry freelance writer, Vogue India contributor
The INSTORE Design Awards 2024: Trophy Life
Richa Goyal Sikri
Gemologist, Robb Report, Vogue, and Natural Diamond Council contributor
The INSTORE Design Awards 2024: Trophy Life
Julia Hackman-Chafe
@JewelsWithJules on TikTok & Instagram