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Instappraise Releases Game Changing Trifold Appraisal Format to the Jewelry and Watch Industries

Enhancing the accessibility of jewelry and watch appraisals, Instappraise introduces a new trifold design for small businesses.




Instappraise Releases Game Changing Trifold Appraisal Format to the Jewelry and Watch Industries

(PRESS RELEASE) NEW YORK, NY — The innovator in jewelry and watch valuation software, Instappraise harnesses the power of technology to deliver a seamless user experience through its cutting-edge platform. Initially focused on integrating technological advancements into the appraisal creation process, Instappraise is redefining and elevating the aesthetic and presentation of appraisal reports. This evolution has culminated in the development of a sleek trifold brochure format, a game changing edition set to empower jewelers and appraisers worldwide.

In the past, the luxury of customizable, printable brochures has been reserved for larger operations, leaving smaller businesses and appraisers longing for similar accessibility. “At Instappraise, we’ve heard these desires loud and clear, and we’re proud to announce that we’re making this premium format available to the entire industry,” says Raphael Boivin, founder, Instappraise. “This marks a significant shift in the landscape of jewelry and watch appraisals, as we bring to fruition what the industry has always dreamed of: the ability to create professional-quality brochures from any printer supporting double-sided printing. With our innovative approach to technology, we’re democratizing access to premium resources, empowering businesses and individuals alike to elevate its valuations processes with ease.”

The Trifold Brochure format represents a pivotal moment in the evolution of the appraisal industry. What was once a luxury reserved for a select few is now within reach of all—pushing the boundaries of what is possible. The brochure is easily printable from any printer supporting double-sided printing. This means users can conveniently print the brochure from the comfort of their own homes or offices, eliminating the need for expensive professional printing services. Additionally, the new brochure can be printed on paper of any type of thickness, consistency, stock, or weight, at the discretion of the user. Whether one prefers a glossy finish for a polished look, or a matte finish for a more understated presentation, the choice is theirs. By providing flexibility and convenience, users can tailor the printing experience to match individual preferences. The premium layout sets a new industry standard by combining functionality and design, ensuring premium quality appraisal reports with a compact footprint. Crafted with meticulous detail, the layout caters to the specialized needs of point-of-sale appraisals for both watches and jewelry reports. “In addition, it is designed to seamlessly fit into a plastic sleeve, a common feature provided with original GIA grading reports,” says Raphael Boivin. “This compatibility ensures convenient storage and protection of valuable appraisal information alongside other essential documents.”

While technical mastery in software and interface design remains crucial for enhancing user experience, Instappraise recognizes the importance of extending satisfaction beyond the platform. The trifold appraisal layout maintains essential informational elements, while elevating the overall report. The company recognizes the evolving needs of its base, which relies on the platform for a multitude of appraisal needs, including retail sales, personal ownership, and insurance assessments. It is committed to driving innovation through advancements in appraisal report creation and delivery.

Instappraise’s premium trifold format proves to be an ideal solution for insurance appraisals for fine jewelry and luxury timepieces. For watch appraisals, the innovative design seamlessly incorporates crucial details including model specifications, properties, caliber, movements, tools, and instruments used in the appraisal process. It also includes high-resolution images of the watch from various angles, alongside its corresponding retail replacement or fair market value. Similarly, for fine jewelry assessments, the trifold format integrates detailed item descriptions, diamond and gemstone grading scales, diamond plots where necessary, and up to four high-resolution images. Additionally, customer contact information and details regarding the tools and instruments employed during the appraisal process are included. Notably, the trifold design offers high levels of customization while prioritizing the user’s branding. Its compactness adds a layer of convenience, facilitating easier transportation of reports. Its foldability ensures minimal space occupation, making it an optimal format for individuals on the go. This comprehensive approach not only maintains the credibility of the traditional format, but also elevates the design to address the evolving requirements of the industry.

Boivin states, “Our Trifold Brochure isn’t just a leap forward in accessibility—it’s a testament to our commitment to quality, innovation, and technology. By harnessing the power of digital, we’re making comprehensive appraisal resources accessible to everyone, regardless of the size or resources.”


Instappraise is committed to innovation and leadership in valuations, continually updating its web-based platform and internal systems to identify best practices. Building credibility within the trade requires immense responsibility and trust. The company excels in facilitating efficient and precise report creation and delivery, empowering jewelers and appraisers to uphold professional standards while adapting to evolving requirements, safeguarding the industry’s reputation.

For more information on Instappraise, visit here or email



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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