If you’re not doing these four things, you’re missing out.
If you do it right, they’ll give you great reviews and stay loyal to your store.
Plus good reasons to visit both your CPA and your attorney.
Shane Decker talks about what makes diamonds so special in part two of his “The Miracle of Diamonds” column series.
Maintain your good selling habits during the Christmas selling season.
There are many ways you can be proactive.
Tips to improve your marketing strategy, staff enthusiasm, sales and more.
If you’re encountering price objections, you’re not using enough facts about diamonds to build value.
Be sure you’re ready to greet each client when they walk in.
It’s why GMROI and having two bank accounts are important.
A thank-you card is a great way to show how much you care.
You have to go beyond features and benefits — you have to get personal.
To really get in the mood, we give you permission to binge on Hallmark.
And identify jobs to shake staff out of their summer slumber. The seasons are changing.
SellingPrice First,Features Second When asked, “How much?”, the first digit of a number should always be the first sound out of your mouth. That’s the advice...
When you pre-judge what the client can afford, you’ve already lost.
Change your outlook on selling in order to solve your customers' needs.
Plus a great tip for keeping your social media posts fresh.
Customers want to hear recommendations from people they trust.
While advertising can certainly help get the word out, there's another tool that can be incredibly effective: customer reviews and testimonials.
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