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All posts tagged "sales"

Tip Sheet4 days ago

Why to Encourage Appointments, Preventing Security Breaches, And More Tips for October

Also, how to recognize when to end a fun conversation with a client.
Columns2 weeks ago

Here’s How to Close More Bridal Sales While The Couple Is In Your Store

If you don’t encourage them to make the purchase together, you’re doing them a disservice.
Manager's To Do3 weeks ago

Get Your Marketing In Place and Sales Goals Set as We Head Into the Holiday Season

Our October to-do list will ensure you’re ready for the key selling period of the year.
Columns2 months ago

4 Steps to Follow When Working with Millennial Engagement Shoppers

They’re not in a hurry, so don’t rush them.
David Geller2 months ago

Be Sure You’re Categorizing Your “Custom Sales” Correctly. Here’s How.

The distinction is whether or not the piece is truly “custom” or a special order.
Kathleen Cutler3 months ago

Here’s How to Have Conversations That Convert More Sales

It starts with setting the stage before they come in, then asking the right questions once they do.
Tip Sheet3 months ago

Harness the Power of Scarcity, Your First Hour, and the Phrase, “Which Means.”

Also, hand out more “rough” compliments.
Columns3 months ago

Sell More Jewelry by Crafting a Better Story

Yes, quality and service matter … but how are you talking about them?
Tip Sheet4 months ago

How to Prepare for Travel Customers, Rewarding Online Mentions, And More Tips for June

And here’s a reason why you should want to get invited to your clients' weddings.
Manager's To Do4 months ago

Make Those Six-Month Service Calls, Take Stock of Your Showcases, and More To-Do Tasks for July

Strategy and preparation should be at the top of the list during this traditionally slower month.
Tip Sheet5 months ago

Dealing with the Summer Slump, Standing Out in Your Marketplace, and More Tips for May

Plus how to apply an “immediacy filter” when deciding whether or not to say yes to an engagement.
Columns5 months ago

How to Boost Online Sales During the Graduation Season in 2022

Start now with these 3 methods and when graduation season arrives you’ll be valedictorian of your class.
Columns5 months ago

Clienteling Is the Key to Repeating the Success of 2021

An active and engaged customer base can insulate jewelry retailers from any change in consumer mindset.
Columns6 months ago

These Sales Contests Could Excite Your Team and Spur More Sales

Just about any game you played as a kid can be turned into a contest for your team.
Manager's To Do6 months ago

Get Ready for the Trade Show and Buying Seasons, Launch a Chat Group for the Store, and More Tasks to Take Care of in May

Tweak your SEO for voice-based search, and while you’re at it, get your take-in procedure up to date.
Tip Sheet7 months ago

How to Hold Shorter and More Effective Meetings, Plus Other Tips for March

And here’s why too much eye contact may be a bad thing for certain customers.
Manager's To Do7 months ago

Research a Buying Group, Dump Those Silk Flowers, and More Manager’s To-Do Items for March

And tee up your crosses — first communion season is just ahead.
Columns8 months ago

5 Word Tricks That Will Help You Close More Jewelry Sales

Even small words can have a big impact.
Manager's To Do8 months ago

Create an Archive of Case Displays, Work on a Referral System, and More To-Do Tasks for February

This is also a good time to get an independent appraisal of your inventory.
Headlines9 months ago

Early Shoppers Fuel 8.5% Jump in Holiday Retail Sales

Apparel and department stores were the benefactors.

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