Press Releases

Everlee Unveils Three Cutting-Edge Collections at Upcoming Luxury by JCK Show

The new collections epitomize the brand’s dedication to trend-forward aesthetics.

Published

1 year ago

April 25, 2024

Press Releases

Everlee Unveils Three Cutting-Edge Collections at Upcoming Luxury by JCK Show

(PRESS RELEASE) FORT LAUDERDALE, FL — Everlee Jewelry, a jewelry brand under the umbrella of Ofer Mizrahi Diamonds, is set to debut three new fashion collections at the upcoming Luxury by JCK show. Known for the use of lab diamonds in fashion jewelry, Everlee’s latest creations promise to captivate with their avant-garde designs and incorporation of a semi-precious gemstone.

As one of the select lab diamond focused jewelry brands at Luxury by JCK, Everlee embodies a modern design ethos and delivers added value for retailers. The new collections epitomize the brand’s dedication to trend-forward aesthetics, making them a must-see for attendees seeking the latest in lab diamonds and diamond fashion jewelry.

“We are thrilled about the newest collections launching at JCK!” said Ahna Shmuel, brand director at Everlee Jewelry. “Our designs are distinctly different from what you currently see in the lab grown finished jewelry arena, we intentionally break away from the traditional bread and butter, aiming to create pieces that resonate with fashion-forward modern luxury seekers.”

For more information about Everlee’s new collections or to schedule an appointment to view in person at Luxury by JCK, please contact sales@everleejewelry.com.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.