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Not only are they highly targeted, but you can measure the results … and pay for only what you get.
And don’t forget to get your inventory in line for the holidays.
Including three reasons why you should tell your staff early if you’re planning to sell.
Some they could do, but one type is out of the question.
It can help you close customers more quickly while also raising your margins.
Plus a reported breakthrough in precious coral jewelry traceability.
Event included an engagement-ring giveaway.
And don’t miss your opportunity to celebrate the 50th birthday of “The Price Is Right”!
It means clearing out your non-performers and focusing on styles that sell.
Lab-grown diamonds were the most popular answer.
Wining and dining is just the beginning.
Here’s why a digital business card may be a great option for you and your team.
They’re not in a hurry, so don’t rush them.
And who is really “her customer” in this situation?
Jewelry retailers weigh in on crafting a luxury experience.
Plus Gabriel & Co. introduces a limited collection featuring GIA-certified natural diamonds.
It’s called the Goddess Den.
They say there are still customers who “need the ring today.”
Their messaging reflects the store brand, regardless of platform.
Curves are in, with ovals, pears, marquise and even heart-shaped diamonds trending.
Looking for a way to shake up sales meetings?
Plus some loved the INSTORE Design Awards while others did not.
But retail jewelers can’t be complacent.
The distinction is whether or not the piece is truly “custom” or a special order.
Only 26 percent reported losses.
Plus new jewelry-centric collage art by Lou Taylor.
Not only will you close more engagement sales, but you’ll make clients for life.
Winners will be announced in late August.
Kate Middleton wore diamond star earrings to the premiere of Top Gun: Maverick.
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March 2025
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