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Autumn Event Ideas, Love Note Day and More Big Dates for September

And don’t miss your opportunity to celebrate the 50th birthday of “The Price Is Right”!





22 Ever since the second year of school, the sight of tumbling leaves has meant only one thing: The good times are over, work awaits. Get warmed up for the busy holiday season with an AUTUMN event — perhaps a joint fall-fashion promotion with a clothing retailer or a back-to-school “celebration” if your customers are more the harried-mom types who’ve had the kids around the house for the past three months.

4 Come on down! Today is the 50TH BIRTHDAY OF “THE PRICE IS RIGHT,” and what better way to celebrate than by turning your store into Studio 33 for a month. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!

26 On LOVE NOTE DAY, invite your customers to put their feelings down on digital paper. Run the best on your social media channels.

28 On NATIONAL GOOD NEIGHBOR DAY, plan a block party with your neighbor retailers and see what you can do together to build traffic.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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