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Autumn Event Ideas, Love Note Day and More Big Dates for September

And don’t miss your opportunity to celebrate the 50th birthday of “The Price Is Right”!

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22 Ever since the second year of school, the sight of tumbling leaves has meant only one thing: The good times are over, work awaits. Get warmed up for the busy holiday season with an AUTUMN event — perhaps a joint fall-fashion promotion with a clothing retailer or a back-to-school “celebration” if your customers are more the harried-mom types who’ve had the kids around the house for the past three months.

4 Come on down! Today is the 50TH BIRTHDAY OF “THE PRICE IS RIGHT,” and what better way to celebrate than by turning your store into Studio 33 for a month. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!

26 On LOVE NOTE DAY, invite your customers to put their feelings down on digital paper. Run the best on your social media channels.

28 On NATIONAL GOOD NEIGHBOR DAY, plan a block party with your neighbor retailers and see what you can do together to build traffic.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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