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Autumn Event Ideas, Love Note Day and More Big Dates for September

And don’t miss your opportunity to celebrate the 50th birthday of “The Price Is Right”!

Published

2 years ago

August 11, 2022

INSTORE Staff Instore August 2022 Issue

22 Ever since the second year of school, the sight of tumbling leaves has meant only one thing: The good times are over, work awaits. Get warmed up for the busy holiday season with an AUTUMN event — perhaps a joint fall-fashion promotion with a clothing retailer or a back-to-school “celebration” if your customers are more the harried-mom types who’ve had the kids around the house for the past three months.

4 Come on down! Today is the 50TH BIRTHDAY OF “THE PRICE IS RIGHT,” and what better way to celebrate than by turning your store into Studio 33 for a month. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!

26 On LOVE NOTE DAY, invite your customers to put their feelings down on digital paper. Run the best on your social media channels.

28 On NATIONAL GOOD NEIGHBOR DAY, plan a block party with your neighbor retailers and see what you can do together to build traffic.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”