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Autumn Event Ideas, Love Note Day and More Big Dates for September

And don’t miss your opportunity to celebrate the 50th birthday of “The Price Is Right”!

Published

3 years ago

August 11, 2022

INSTORE Staff Instore August 2022 Issue

22 Ever since the second year of school, the sight of tumbling leaves has meant only one thing: The good times are over, work awaits. Get warmed up for the busy holiday season with an AUTUMN event — perhaps a joint fall-fashion promotion with a clothing retailer or a back-to-school “celebration” if your customers are more the harried-mom types who’ve had the kids around the house for the past three months.

4 Come on down! Today is the 50TH BIRTHDAY OF “THE PRICE IS RIGHT,” and what better way to celebrate than by turning your store into Studio 33 for a month. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!

26 On LOVE NOTE DAY, invite your customers to put their feelings down on digital paper. Run the best on your social media channels.

28 On NATIONAL GOOD NEIGHBOR DAY, plan a block party with your neighbor retailers and see what you can do together to build traffic.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.