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They don't just increase sales. They can also improve selling behaviors.
It's easy to find out what your male customers want, as long as you ask the right questions, says Shane Decker.
Bailey Banks & Biddle, Houston, TX OWNERS: Bailey Banks & Biddle; OPENED FEATURED LOCATION: 1990s; BUSINESS FOUNDED: 1832; LAST REMODELLING: August 2004; STORE AREA: 7,000 sq. ft; ADDRESS: Houston Galleria,...