Brainstorms

Why You Should Try Being Average for a Day

It will change your mindset.

Published

4 years ago

December 29, 2019

INSTORE Staff Instore January 2020 Issue

IF YOU SUFFER from perfectionism, or even just stress-causing high-standards, the cognitive therapist David Burns urges you try this for a day: Try to be normal. “I dare you to try to be ‘average,’” he writes in his bestseller Feeling Good. “Does the prospect seem blah and boring? … I predict two things will happen. First, you won’t be particularly successful at being ‘average.’ Second, in spite of this, you will receive substantial satisfaction from what you do. More than usual.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”