Brainstorms

In the Year 2020, Think Two and 20

It’s the secret formula to habit change.

Published

5 years ago

February 9, 2020

INSTORE Staff Instore February 2020 Issue

TWO MINUTES AND 20 seconds. They should be your targets if you’re trying to get a new habit — be it walking, meditating or even reading more business books — to take root in 2020. Two minutes is an acceptably low target for Day 1 to start building momentum with your new habit, says productivity writer James Clear in his book Atomic Habits. As for the 20 seconds, that’s the time you should aim to cut between your inert state (like being couch-bound) and actually doing something. “If you reduce the amount of activation energy required, tough things become easy. So make new habits 20 seconds easier to start,” says Shawn Achor, author of the bestseller Big Potential. Examples could include leaving a job ready to work on overnight, scheduling an internet blackout first thing in the morning, or conversely, to make a bad habit harder to fall into, taking the batteries out of the remote control.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”