20 Combine post-holiday depression with seeing our New Year’s resolutions fall by the wayside, and we arrive at a date in the third week of January that has come to be known as BLUE MONDAY, when — according to various media accounts — we are at our most miserable. Fight this annual nadir with a Blues Bash on social media or in-store, featuring your sapphires and other blue jewelry. It could also be a good way to introduce Pantone’s color of 2020 — “Classic Blue”.
1 As we open the year 20/20, take time to give serious thought to your vision. What one bold thing does your business stand for? How clear is it to everyone?
15 On GET TO KNOW YOUR CUSTOMER DAY, give your sales associates an allowance to take a customer out to lunch. Their goal should be to learn about them, not to sell them.
28 Celebrate FUN AT WORK DAY by rolling out a ceremony to celebrate big sales or a fun new spiff. And don’t forget to tell customers how much fun you had serving them.