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Brand Founder Stamps Cellphone Number on Inside of Products

This could be a great way to show clients how much you care.

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RALPH ANDERL, the founder of high-end eyeglass brand IC! Berlin, stamps his cell phone number on the inside of every frame his company makes to allow any customer to get in direct contact over an issue with their glasses. Every business owner claims to stand by their products, but it’s rare for one to make him or herself so available. True, a customer may not want your phone number inside his fiancée’s engagement ring, but could you do something similar — put your mobile number on all receipts or anywhere else to allow the customer to get in touch immediately?

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Brainstorms

Why You Should Try Being Average for a Day

It will change your mindset.

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IF YOU SUFFER from perfectionism, or even just stress-causing high-standards, the cognitive therapist David Burns urges you try this for a day: Try to be normal. “I dare you to try to be ‘average,’” he writes in his bestseller Feeling Good. “Does the prospect seem blah and boring? … I predict two things will happen. First, you won’t be particularly successful at being ‘average.’ Second, in spite of this, you will receive substantial satisfaction from what you do. More than usual.”

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Brainstorms

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

This jewelry store partnered with a local juice store to do it.

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WHO HASN’T THOUGHT of creating their very own beverage brand? H1912 in Princeton, NJ, partners with local juice store Tico’s to create its own cold-pressed blend that it serves to clients. “We wanted to provide something different that sets us apart from other retailers and would also tie into our upbeat and fun shopping experience. What better way than to enjoy a refreshing, all-organic, cold-pressed juice made of ginger, lemon, pear, and mango packaged in an 8-ounce glass bottle with our logo on the front?” explained former store director Lea D’Onofrio.

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Brainstorms

Forget Santa — Here’s the Character You Want at Your Store’s Photo Op

His heart is two sizes too small.

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He’s misanthropic, mean-tempered, has a heart that is “two sizes too small” and is avocado green to boot. But kids can’t get enough of the Grinch. That’s what pet store The Green Spot discovered when they invited clients to bring their kids (and pets) in to take pictures with the Dr. Seuss character on Small Business Saturday. “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says Green Spot co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales about 25 percent higher than the typical Saturday, Ellis reports, while The Green Spot also received a boost of attention from local TV news coverage. Getting dressed up for a Christmas event? Go green.

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