People are looking for real human connection.
While you're at it, rewrap all case floorboards for a fresh look and move some furniture around.
Learn what digital activities should become mainstays in your pandemic-era business.
From financials to staffing to marketing, these are the steps to take.
Rather than creating an average experience, consider what an 11-star experience would look like.
Here's how it can change yours too.
One jeweler keeps a "wellness box" in the store.
Honestly help your clients to determine what looks good ... and what doesn't.
Your managerial planning for the month starts here.
When starting out, go bold and quirky (just not weird), and the secret to a perfect break.
You'll get to meet more people and feel better about your involvement.
One tip involves a jeweler who allowed a client to pour his own gold.
The trick that worked in New Mexico.
Warm conversation and delicious food and drink make the season jolly for customers and staff alike.
Whip up your customers' sense of anticipation with a "sneak preview" event.
Capturing footprints and noseprints could be a hit with your customers.
Sometimes when business publications provide lists of things that salespeople in a specific industry shouldn’t say to their customers, there might be some doubt in your...
Remind them that they should be looking to buy diamonds, not paper.
Sept. 3-9 DISPLAYS Labor Day marks the unofficial end of summer — it’s time to change up your window displays to give them more of a...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
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