Honestly help your clients to determine what looks good ... and what doesn't.
Your managerial planning for the month starts here.
When starting out, go bold and quirky (just not weird), and the secret to a perfect break.
You'll get to meet more people and feel better about your involvement.
One tip involves a jeweler who allowed a client to pour his own gold.
The trick that worked in New Mexico.
Warm conversation and delicious food and drink make the season jolly for customers and staff alike.
Whip up your customers' sense of anticipation with a "sneak preview" event.
Capturing footprints and noseprints could be a hit with your customers.
Sometimes when business publications provide lists of things that salespeople in a specific industry shouldn’t say to their customers, there might be some doubt in your...
Remind them that they should be looking to buy diamonds, not paper.
Sept. 3-9 DISPLAYS Labor Day marks the unofficial end of summer — it’s time to change up your window displays to give them more of a...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
Stucki’s humidor fires up jewelry-shopping experience for guys.
Making More Headspace A favorite app of our Smartwork Media editors is Headspace, which will guide you through a very modern approach to meditation. One of...
A bit of concentrated jeweler wisdom.
It speeds things up.
Attention-getting program draws customers to Jim Kryshak Jewelers.
“As you said, that’s not the most important factor in your decision.” WHEN TO USE IT? When a sales pitch has stalled, this phrase is a great...
A reviewer wondered: ‘What retail shop closes at 2 on a Saturday?!?!?!’ Matthew Phillips has tried various store hours over the years in an effort to...
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