Connect with us

How to Deliver a “WOW” Customer Experience

Part THREE: Deliver Concierge Service

mm

Published

on

IN MY WORLD, there was never such thing as a slow season or down time. When customers were not walking in the door, you had the take the initiative to either drive traffic or make sales happen virtually. To have appointments daily, I had to make sales happen virtually and provide a concierge experience. I provided this concierge experience to all walks of life and any dollar amount. It could be a doctor who does not have the time to visit or a woman with three kids who does not want to bring the children to the store.

And let me tell you, they loved the concierge experience! Who would not love a personal shopper for all their jewelry needs?! Here are a few examples of how you can create sales and provide a personal concierge experience virtually.

  • Print out your top customer list and review their purchase history showing the images of pieces they have bought in the past. Browse your showcases to see what pieces you have in stock that could potentially match this prior purchase. Make maximum three videos for your client of the matching pieces you have in stock that you think they would love. Many times, there does not even have to be an upcoming occasion and customers will buy “just because.”
  • Review your lists of customers who have bought an engagement ring but have yet to buy the wedding band. If you have the matching band in stock, send over some videos to spark their interest. Many times, they have never seen the band and are shocked to receive this video. I have had customers show up an hour later in excitement to see the band in person!
  • Print out your customers that have an upcoming occasion such as a birthday or anniversary the following month. Look at their purchase history to see what styles they like, metal colors they typically buy, etc. Handpick a few gifts to take videos of and send one month in advance. Men love this, because as we all know, they usually wait until the last minute.

In video presentations, be sure to speak in the background as if they were in the store. The whole idea of this is to make it convenient for the client, for them to have the experience as if they were in the store and be “wowed”!

Megan Crabtree is the founder and CEO of Crabtree Consulting. Before founding Crabtree Consulting, Megan had a successful professional career in the jewelry industry, which culminated with high-level positions at several of the top leading firms in the retail and manufacturing sectors. Reach her at [email protected]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular