Cry Freedom Rings Ever had a recently divorced customer come in with her ring and ask, What can you do with this? Karen Hollis of K....
Forget about waiting for inspiration to get the difficult stuff finished.
Presentation is Everything If you sell goods online, it pays to invest a few extra dollars in your packaging and boxes, says Deric Metzger, of DeMer...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
Have you ever run into an employee who made you feel stupid or small?
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
Think Fast Read but a few pages of Daniel Kahneman’s Thinking, Fast and Slow and you’ll start to question a lot of the decisions you’ve made...
Lessons from the hotel industry.
HALLOWEEN WISHES Send Alternative Cards Christmas cards are a terrific way to deliver a holiday shopping reminder and a terrible one — because everyone else is...
Buying event signs, communicating with top customers, and more answers to jewelers' questions.
The following article is an excerpt from Hug Your People: The Proven Way to Hire, Inspire and Recognize Your Employees and Achieve Remarkable Results by Jack...
Also, be nice to leavers!
Don’t let that 40-something leave, warns Shane Decker. One of the biggest myths in jewelry retailing is that we win customers for life when they purchase...
Be a shopping buddy!
Advertisement
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)