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Get Ready to Showcase Your Independence, Your Air-Con and Your Emoji Game

Summer is a time for fun, events and, let’s not forget, hot dogs.

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US flag and fireworks

1 NATIONAL INDEPENDENT RETAILER MONTH celebrates its 10th anniversary this year amid a growing awareness that mom-and-pop retailers are good for marketplace diversity and keep more dollars in the local community. Proclaim your independence with an event tied to July 4th. The Independent Retailer Month website (indieretailermonth.com/resources) has posters and other visual elements you can print out to display in your store windows.

3 On AIR CONDITIONING APPRECIATION DAY, let the sweaty, panting crowds know that they’re always welcome in your store and will be received with some good old-fashioned lemonade and an invitation to relax.

17 It’s WORLD EMOJI DAY. According to a WordStream study, using an emoji in your Facebook posts can increase shares by 33 percent and interactions by 57 percent. Add some life to all your texts today.

21 On NATIONAL HOT DOG DAY, hire a food truck to cook up a treat for all visitors. “And don’t forget to take pictures of some beautiful diamonds on the food truck for social media,” says consultant Megan Crabtree.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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