Connect with us

Calendar

Get Ready to Showcase Your Independence, Your Air-Con and Your Emoji Game

Summer is a time for fun, events and, let’s not forget, hot dogs.

mm

Published

on

US flag and fireworks

1 NATIONAL INDEPENDENT RETAILER MONTH celebrates its 10th anniversary this year amid a growing awareness that mom-and-pop retailers are good for marketplace diversity and keep more dollars in the local community. Proclaim your independence with an event tied to July 4th. The Independent Retailer Month website (indieretailermonth.com/resources) has posters and other visual elements you can print out to display in your store windows.

3 On AIR CONDITIONING APPRECIATION DAY, let the sweaty, panting crowds know that they’re always welcome in your store and will be received with some good old-fashioned lemonade and an invitation to relax.

17 It’s WORLD EMOJI DAY. According to a WordStream study, using an emoji in your Facebook posts can increase shares by 33 percent and interactions by 57 percent. Add some life to all your texts today.

21 On NATIONAL HOT DOG DAY, hire a food truck to cook up a treat for all visitors. “And don’t forget to take pictures of some beautiful diamonds on the food truck for social media,” says consultant Megan Crabtree.

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular