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The Overlooked Jewelry Trend Started By Princess Beatrice At Her Wedding

It wasn’t the tiara or the engagement ring.

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The Overlooked Jewelry Trend Started By Princess Beatrice At Her Wedding
Princess Beatrice at her wedding in July 2020. Photo courtesy of Shutterstock.

THERE IS NOTHING like a British royal wedding to start a trend, and Princess Beatrice’s nuptials had all the appropriate jewels—a legendary tiara, an engagement ring and wedding band designed by visionary Shaun Leane, and delicate yellow gold bracelets. These bracelets were not your conventional royal jewels; they were styles that your customers could wear every day (and Beatrice probably does). By wearing them to her wedding, Beatrice personalized her entire look. We predict they start a trend for dainty, lightweight bracelets that are accessibly priced and easy to wear, which is important with gold being up and the future uncertain.

Zoe Chicco 14K floating and baguette diamond bolo bracelets.

Zoe Chicco

14K floating and baguette diamond bolo bracelets.

zoechicco.com

$1,125

Amali Jewelry  18K gold textile bracelet with a station of blue diamonds.

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Amali Jewelry

18K gold textile bracelet with a station of blue diamonds.

amalijewelry.com

$695

Grace Lee  Diamond bar bracelet in 14K gold.

Grace Lee

Diamond bar bracelet in 14K gold.

gracelee.com

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$1,385

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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