Hiring a relative isn't always a bad idea. But it was this time.
Hey, everybody needs to have goals.
His approach sounds truly ... unique.
Things aren’t always as they seem, Cullen Wulf learns. As a jeweler, Cullen Wulf sees it all — including some things he wishes he could unsee....
Cullen Wulf deals with some not-so-clean clients. If you’re like Cullen Wulf, you take great pains to make your jewelry store a clean and pleasant place...
The calculation is simpler than you think.
Don't get too focused on immediate ROI.
Cullen Wulf deals with an unpleasant character. Have you ever had a customer who made you wonder what’s gone wrong with the world? Cullen Wulf did....
It's one of the hardest things to do, but immensely powerful if you do it right.
Sales advice from Aleah Arundale.
Cullen Wulf is a jeweler who likes a challenge. But a recent situation was a bit too challenging for his tastes. A customer’s demands were already...
Don't dismiss the idea out of hand.
Not every customer is a fit for your business. As Cullen Wulf explains, “Their intentions and their demands just don’t fit in with your business model,...
Be ready for a new way of thinking.
They have plenty of advantages compared to diamonds, he says.
There's something for your customer’s every mood.
Have you ever had a situation that felt like it was going to be a problem right from the beginning? Cullen Wulf did, and it stemmed...
Increase kindness and respect amongst your team.
Sometimes your customers seek the opinion of a family member or friend before making a purchase, and that’s OK. But some go too far, like the...
But it's hard not to see the downside.
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