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Sometimes your customers seek the opinion of a family member or friend before making a purchase, and that’s OK.

But some go too far, like the client in the video below. He got some super-annoying advice from his cousin, who’s supposedly in the jewelry business.

Watch Cullen Wulf re-enact the scene:

Video: I Don’t Need Your Cousin’s Advice on How to Run My Jewelry Store, But Thanks Anyway

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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