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Sometimes your customers seek the opinion of a family member or friend before making a purchase, and that’s OK.

But some go too far, like the client in the video below. He got some super-annoying advice from his cousin, who’s supposedly in the jewelry business.

Watch Cullen Wulf re-enact the scene:

Video: I Don’t Need Your Cousin’s Advice on How to Run My Jewelry Store, But Thanks Anyway

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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