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Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable acting skills and a bit of creative editing to re-enact an encounter he had with distraught customer.

The young woman didn’t want to admit to her fiance that she lost her engagement ring. Her solution: Deceive her dude by replacing the $9,500+ ring with a CZ and sterling silver replica.

Being a jeweler of character, Wulf wanted nothing to do with that plan.

Watch the video below. (Warning: salty language.)

Video: She Loses Her Ring, Then Tries Something Shady … Watch Her Plan Collapse

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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