Connect with us
mm

Published

on

Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable acting skills and a bit of creative editing to re-enact an encounter he had with distraught customer.

The young woman didn’t want to admit to her fiance that she lost her engagement ring. Her solution: Deceive her dude by replacing the $9,500+ ring with a CZ and sterling silver replica.

Being a jeweler of character, Wulf wanted nothing to do with that plan.

Watch the video below. (Warning: salty language.)

Video: She Loses Her Ring, Then Tries Something Shady … Watch Her Plan Collapse

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

Promoted Headlines

Advertisement

Advertisement

SUBSCRIBE
INSTORE Bulletins
BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Advertisement

Most Popular