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Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable acting skills and a bit of creative editing to re-enact an encounter he had with distraught customer.

The young woman didn’t want to admit to her fiance that she lost her engagement ring. Her solution: Deceive her dude by replacing the $9,500+ ring with a CZ and sterling silver replica.

Being a jeweler of character, Wulf wanted nothing to do with that plan.

Watch the video below. (Warning: salty language.)

Video: She Loses Her Ring, Then Tries Something Shady … Watch Her Plan Collapse

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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