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Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable acting skills and a bit of creative editing to re-enact an encounter he had with distraught customer.

The young woman didn’t want to admit to her fiance that she lost her engagement ring. Her solution: Deceive her dude by replacing the $9,500+ ring with a CZ and sterling silver replica.

Being a jeweler of character, Wulf wanted nothing to do with that plan.

Watch the video below. (Warning: salty language.)

Video: She Loses Her Ring, Then Tries Something Shady … Watch Her Plan Collapse

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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