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One of the “magic numbers” you should know is the cost of acquiring a new customer, says marketing expert Jim Ackerman.

In other words, how much money does it take to get your average customer through the door for the first time?

In his latest video, Ackerman explains that it’s actually a simple calculation. And he reveals what the cost usually turns out to be.

Take a look:


Video: How Much Does It Cost to Bring in a New Customer? Here’s How to Find Out …

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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