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Video: How Much Does It Cost to Bring in a New Customer? Here’s How to Find Out …

The calculation is simpler than you think.

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One of the “magic numbers” you should know is the cost of acquiring a new customer, says marketing expert Jim Ackerman.

In other words, how much money does it take to get your average customer through the door for the first time?

In his latest video, Ackerman explains that it’s actually a simple calculation. And he reveals what the cost usually turns out to be.

Take a look:


Video: How Much Does It Cost to Bring in a New Customer? Here’s How to Find Out …

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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