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One of the “magic numbers” you should know is the cost of acquiring a new customer, says marketing expert Jim Ackerman.

In other words, how much money does it take to get your average customer through the door for the first time?

In his latest video, Ackerman explains that it’s actually a simple calculation. And he reveals what the cost usually turns out to be.

Take a look:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store. At least that’s what his employee, Jeremy, says. But Jeremy’s answers aren’t quite adding up. It’s hard to say what this “Hawaii Day” was really all about.

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Jim Ackerman

Video: How to Use Automation to Boost Your Marketing

Jim explains how to pull it all together when you’re setting up a digital marketing plan.

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IN EARLIER EPISODES of Marketing Gems, Jim Ackerman talked about finding new customers before your competitors do and turning prospects into paying customers.

In today’s video, he explains the nuts and bolts of making it all work.

The key: marketing automation software.

Watch the clip:

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Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

It’s time to build a strong relationship.

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SO YOU HAVE a prospect!

You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship.

Go about it the right way and the prospect just may become a buyer some day.

In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success.

Watch the clip:


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Jim Ackerman

Video: How to Find New Jewelry Customers Before Your Competitors Do

Establish a relationship and nurture it over time.

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ARE YOU REACHING potential jewelry customers early enough?

Doing so can help you preempt competitors, ranging from other independents to major chains to online retailers, says marketing specialist Jim Ackerman.

The idea is to identify prospects when they’re thinking about buying jewelry but haven’t committed to the idea yet. Establish a relationship and nurture it over time.

In the video below, Ackerman explains how.

Watch the clip:

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