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One of the “magic numbers” you should know is the cost of acquiring a new customer, says marketing expert Jim Ackerman.

In other words, how much money does it take to get your average customer through the door for the first time?

In his latest video, Ackerman explains that it’s actually a simple calculation. And he reveals what the cost usually turns out to be.

Take a look:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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