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It’s probably time you gave lab-grown diamonds a shot, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that it’s hard to ignore how popular they’ve become. But many jewelers are still not making the leap.

DeGroot says they’re great if you want to have a fast-selling item in your store and want to enjoy a healthier profit margin on diamonds.


Video: Why You Should Take a Serious Look at Lab-Grown Diamonds

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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