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It’s probably time you gave lab-grown diamonds a shot, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that it’s hard to ignore how popular they’ve become. But many jewelers are still not making the leap.

DeGroot says they’re great if you want to have a fast-selling item in your store and want to enjoy a healthier profit margin on diamonds.


Video: Why You Should Take a Serious Look at Lab-Grown Diamonds

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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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