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Published

5 years ago

June 22, 2018

Aleah Arundale

When a client asks for something you don’t have, there’s a conundrum, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group.

You can spend a lot of time and resources trying to get it — and sometimes you still don’t make the sale.

You can try to sell the person something you do have, but then you risk looking like you don’t care about the customer’s needs.

What to do?

In her latest video, Arundale offers some ideas.

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Aleah Arundale

Aleah Arundale is a fifth-generation jeweler turned loose diamond wholesaler and the creator of the Jewelers Helping Jewelers Facebook group. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”