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Published

6 years ago

June 22, 2018

Aleah Arundale

When a client asks for something you don’t have, there’s a conundrum, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group.

You can spend a lot of time and resources trying to get it — and sometimes you still don’t make the sale.

You can try to sell the person something you do have, but then you risk looking like you don’t care about the customer’s needs.

What to do?

In her latest video, Arundale offers some ideas.

Aleah Arundale

Aleah Arundale is a fifth-generation jeweler turned loose diamond wholesaler and the creator of the Jewelers Helping Jewelers Facebook group. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com.

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”