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Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story

This tale probably should’ve gone untold.

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IN THIS EPISODE of the satirical Gene the Jeweler series created by Jimmy DeGroot, Gene deals with an employee who is about six-and-a-half hours late for work.

As an understanding and empathetic boss, Gene listens attentively to the staff member’s explanation.

As it turns out, the tale was probably best left untold. This employee is extremely dedicated to his job — either that or he has a very active imagination.


Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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