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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene tells a horror story about a diamond he sold to a couple.

When the pair divorce six years later, the woman wishes to sell the ring back.

But by this time, it’s somehow been replaced by a CZ.

It wasn’t Gene’s fault, but the customer sure was mad. As Gene explains, “We got involved legally.”

Yikes.

Watch the video:



Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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