JimmyCast Podcast: Larry Rickert on Working From Home and His Last Big Project He’s looking to reinvent how his store reaches out to and connects with customers. Published 6 months ago on May 11, 2020 By INSTORE Staff Share Tweet JIMMYCAST EPISODE 16: LARRY RICKERT (44:43 MINUTES) Subscribe to this podcast on Apple Podcasts | Spotify | Google Play | Stitcher | RSS THIS MONTH, JimmyCast welcomes Larry Rickert, owner of Jim Kryshak Jewelers in Wausau, WI. Podcast host Jimmy DeGroot knows Larry well, as Jimmy was the general manager at Jim Kryshak Jewelers from 1996 to 2007, before leaving to begin his current jewelry consultancy business. In a wide-ranging discussion, Larry shares with Jimmy and co-host Doug Meadows how he thinks customers will change as a result of the pandemic and and also offers timely guidance to jewelry business owners on how to adjust to working from home. In fact, Larry is something of an expert on the matter — having stopped working on-site at Jim Kryshak 15 years ago. The most important lesson Larry has learned since deciding to work remotely? Stop micro-managing and trust your people. “Since 2005, the store has continued to grow,” says Larry. “Because of the people at the store, not because of me. It actually was in spite of me. Because I wasn’t there, I couldn’t micro-manage. I broke my micro-managing tendencies and everybody did just fine.” Later you’ll hear about a major initiative that Larry calls his “last project” that he sees as a top-down reinvention of the way his store reaches and connects with customers. Catch additional wisdom from Larry, Jimmy and co-host Doug Meadows in the latest episode of JimmyCast. Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play, Spotify and Stitcher or your favorite podcast player using our RSS feed link. Advertisement Related Topics: COVID-19jewelry stores in Wisconsinpodcast click to Comment(Comment) Up Next Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years Don't Miss Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. 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