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Podcast Highlight: Here’s How to Inspire Millennial Employees

The key is to start with ‘Why?’

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HOW CAN a jewelry-store owner get the members of his or her team to think and act like they are store-owners?

That’s the big question covered in the second episode of INSTORE’s new podcast series, JimmyCast, from jewelry-store trainer Jimmy DeGroot, along with co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.

In the highlight above, Jimmy and Doug share the secret of inspiring millennial employees. The key is starting with an explanation of “why” — meaning why what they do matters.

Or check out the entire podcast below. Want to receive all our podcasts on your mobile device? Use the icons below to sign up on Apple Podcasts, Google Play, Stitcher or your favorite podcast player.

JIMMYCAST (EPISODE 2): TEACHING EMPLOYEES TO ACT LIKE OWNERS (34:23 MINUTES)


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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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