It’s not always possible, or even desirable, to build a brand-new destination store or purchase that charming historical structure you’ve always admired, but it is vital to take a good look at the exterior you do have and make sure that it’s looking its best, from window displays to paint job.
We’ve frequently written about how important it is to treat your website home page as if it’s a second storefront. But now is not the time to neglect your brick-and-mortar appearance either.
Curb appeal is important: No one really wants to enter a store if your sign is only partially lit, paint is peeling, or your window displays are dusty or disorganized, according to RetailCustomerExperience.com, a web portal devoted to helping retailers differentiate on experience, rather than on price.
Survey results cited by Retail Customer Experience found that 95 percent of consumers consider a store’s exterior appearance an important factor when deciding upon a place to shop, and more than half will avoid a store if the exterior appears to be poorly maintained. The takeaway? Sweep the sidewalk, clean the windows, update signage and water plants.
Of course, if you are planning something new and exciting and looking for sources of inspiration, here are some examples of stores that have raised the bar on exterior appearance by creating, acquiring or refurbishing eye-catching retail spaces.