Cullen Wulf is a jeweler who likes a challenge. But a recent situation was a bit too challenging for his tastes. A customer’s demands were already...
Hiring a relative isn't always a bad idea. But it was this time.
Florida store owner turned her childhood love of bling into a job as a bench jeweler.
Tim Searfoss’s “The Jeweler” appears only on INSTOREMAG.COM twice a month. To ensure you don’t miss a single one, sign up for bulletins at instoremag.com/bulletins.
Not every customer is a fit for your business. As Cullen Wulf explains, “Their intentions and their demands just don’t fit in with your business model,...
Hiring a relative can sometimes be a great idea. This wasn't one of those times.
They have plenty of advantages compared to diamonds, he says.
“I cannot believe that you just stuck your finger in your mouth, got it fully coated with your disgusting saliva, removed your wet, dripping gross ring...
Ever heard the phrase, “No question is a dumb question?” Whoever said that never met these customers.
Our winner this month is Kathlene Seville from Artisans Unlimited in Bucyrus, OH, who correctly identified May’s mystery stone — sillimanite, named in honor of the...
Have you ever had a situation that felt like it was going to be a problem right from the beginning? Cullen Wulf did, and it stemmed...
“Family is very important to me and jewelry is my passion."
Sometimes your customers seek the opinion of a family member or friend before making a purchase, and that’s OK. But some go too far, like the...
Andalusite, kyanite, and me, We few, we happy few, We happy band of polymorphous alumino-silicates … OK, so Henry V I may not be, but I...
But it's hard not to see the downside.
Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable...
Marisa Perry tries to do something kind for someone at least once every day.
“I should go to jail for you because … ?” To the client with four EBT cards (all with variations of the same name) trying to buy...
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