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Borsheims Ike-It Award Winner Embraces Kindness

Senior buyer’s assistant shares her daily inspirations.

Published

1 year ago

May 1, 2023

INSTORE Staff Instore May 2023 Issue

Borsheims Ike-It Award Winner Embraces Kindness

Wendy Johnson, senior buyer’s assistant for Borsheims, has been selected by her colleagues as the winner of the company’s prestigious Ike-It Award, named for Ike Friedman, who owned the company from 1947 to 1989. Johnson, who grew up on a farm outside of Albion, NE, earned a bachelor of science degree in apparel marketing from the University of Nebraska at Kearney. She began working at Borsheims in Omaha, NE, in 2007 and was promoted in 2019. “Our staff is grateful for her positive attitude and tremendous work ethic,” said Borsheims CEO and president Karen Goracke. Johnson lives with her husband Matt and sons Andrew, Aaron and Nathan, who all love soccer. “If I’m not working, I’m at one of their sporting events,” she says. “I like to walk a lot, hike, travel with my family, I just love being outside.”

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”