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Off the Road — the Changing Role of the Manufacturer's Rep

WEBINAR: How will the classic jewelry industry “road warrior” evolve in the pandemic era?

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NOT ONLY has the pandemic caused an explosion of online commerce and virtual meetings, but it has also rendered impossible the model of manufacturer reps visiting jewelry stores. How will “the road warrior” need to evolve, given the new needs of jewelry retailers and the technologies at our disposal? Rob Phillips of Robert E. Phillips, Ltd., Bruce Audley of Platinum Perspectives and Benny Golan of Shula New York discuss the changing role of the sales rep and how to better serve retailers in today’s business landscape. Moderated by Megan Crabtree of Crabtree Consulting.

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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