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Off the Road — the Changing Role of the Manufacturer's Rep

WEBINAR: How will the classic jewelry industry “road warrior” evolve in the pandemic era?

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NOT ONLY has the pandemic caused an explosion of online commerce and virtual meetings, but it has also rendered impossible the model of manufacturer reps visiting jewelry stores. How will “the road warrior” need to evolve, given the new needs of jewelry retailers and the technologies at our disposal? Rob Phillips of Robert E. Phillips, Ltd., Bruce Audley of Platinum Perspectives and Benny Golan of Shula New York discuss the changing role of the sales rep and how to better serve retailers in today’s business landscape. Moderated by Megan Crabtree of Crabtree Consulting.

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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