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How to Produce Marketing Content That Works

WEBINAR: Andrea Hill on the styles of content that will bring customers back to your store.

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AS JEWELRY STORES REOPEN, the challenge is to find ways to bring customers back through your doors. Andrea Hill of Hill Management Group will address what it means to produce quality content, the many types of content, which parts are easy, which parts are more challenging, the tools to break through the challenges, and all the different methods for dispersing that content to bring traffic back. Moderated by Trace Shelton, editor-in-chief, INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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