Connect with us

How to Produce Marketing Content That Works

WEBINAR: Andrea Hill on the styles of content that will bring customers back to your store.

mm

Published

on

AS JEWELRY STORES REOPEN, the challenge is to find ways to bring customers back through your doors. Andrea Hill of Hill Management Group will address what it means to produce quality content, the many types of content, which parts are easy, which parts are more challenging, the tools to break through the challenges, and all the different methods for dispersing that content to bring traffic back. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular